THE BEST, BRIGHTEST AND BOLDEST IN INSIGHTS

Qualitative Research

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A response to recent thinking on consumer identity and marketing research design

Qualitatively Speaking: Remote interviews aren’t broken; our approach to them is

What Hispanic research can teach us about the AI era

Qualitative researchers need to adjust

Survey Research

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What makes a respondent trustworthy?

Trade Talk: A healthy skepticism toward AI’s promises

Are we asking shoppers the wrong questions?

• Before You Go: 10 minutes with Sarah Haftings, Shurtape Technologies
• Why telephone surveys are emerging as a 
reliable tool in a digital-first world
• By the Numbers: Recommendations from a survey fraudster

Consumer Research

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AI search is changing how consumers discover and choose brands

Does retail innovation need a new workflow?

What AriZona iced tea teaches us about price anchoring and consumer expectations

How AI in customer relationship management uncovers deeper organizational insights

Virtual Sessions

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Knit Virtual Global session: Not all synthetic data is created equal: What actually matters when evaluating a synthetic research partner

RealityCheck Virtual Global session: Beyond routine: What identity relevance reveals about brand loyalty

Alchemer Virtual Global session: Better together: What happens when brand tracking meets reputation management

Listen Labs Virtual Global session: Listen on Listen: How we researched, fixed and measured our own OOH campaign