Marketing Research Degree Programs
Online Programs
Arizona State University
W.P. Carey School of Business
asuonline.asu.edu/online-degree-programs/undergraduate/bachelor-science-business-data-analytics
Degree: Bachelor of Science in Business Data Analytics
Michigan State University
Department of Marketing
Eli Broad College of Business
marketing.broad.msu.edu/msmr
Degree: Master of Science in Marketing Research
Northwestern University
School of Professional Studies
sps.northwestern.edu/masters/data-science/index.php
Degree: Master of Science in Data Science
The Research Society
researchsociety.com.au/advance-your-career/qualified-professional-researcher-qpr
Degree: Qualified Professional Researcher
Penn State
Smeal College of Business
worldcampus.psu.edu/maquirks
Degrees: Graduate Certificate in Marketing Analytics
MPS in Data Analytics (Marketing Analytics and Business Analytics Options)
The University of Connecticut
Department of Public Policy
dpp.uconn.edu/academic-programs/survey-research
Degrees: Master of Arts in Survey Research
Graduate Certificate in Survey Research
The University of Georgia
Georgia Center for Continuing Education
Principles of Market Research, Principles of Mobile Market Research and Principles of Pharmaceutical Market Research Certificate Programs
www.georgiacenter.uga.edu/courses/market-research
Degree: Certificate (continuing education)
University of Illinois - Chicago
Department of Public Administration
College of Urban Planning and Public Affairs
cuppa.uic.edu/academics/pa/pa-programs/srm-certificate
Degree: Graduate Certificate in Survey Research Methods
University of Maryland
Joint Program in Survey Methodology (JPSM)
jpsm.umd.edu/landingtopic/admissions
Degree: Certificate in Survey Methodology
Belgium
Universiteit Gent
Department of Marketing
www.mma.ugent.be
Degree: Master of Science in Data Science for Business
Canada
Algonquin College
School of Business
https://www.algonquincollege.com/business/program/marketing-research-and-analysis/
Degree: Graduate Certificate in Marketing Research and Analysis
Georgian College (ON)
www.georgiancollege.ca/academics/full-time-programs/research-analyst-rapp
Degree: Post Graduate Research Analyst Program (RAPP)
Humber College
liberalarts.humber.ca/index.php?q=programs/research-analyst.html
Degree: Research Analyst Graduate Certificate Program
The Netherlands
Tilburg University
Department of Marketing
www.tilburguniversity.edu/education/masters-programmes/marketing-analytics
Degree: Master of Science in Marketing Analytics
Spain
Instituto de Empresa
IE School of Human Sciences and Technology
ie.edu/school-human-sciences-technology/masters/master-market-research-consumer-behavior
Degree: Master in Market Research and Consumer Behavior
United States (by state)
California State Polytechnic University - Pomona (CA)
International Business and Marketing Department
www.cpp.edu/cba/international-business-marketing/curriculum/index.shtml
Degree: Bachelor of Science in Marketing Research
University of California - Davis Extension (CA)
Applied Sensory and Consumer Science Certificate Program
cpe.ucdavis.edu/certificate-program/applied-sensory-and-consumer-science-certificate-program
Degree: Certificate in Applied Sensory and Consumer Science
The University of Connecticut (CT)
Department of Public Policy
dpp.uconn.edu/ma-survey-research
Degrees: Master of Arts in Survey Research
Graduate Certificate in Survey Research
The University of Georgia (GA)
Terry College of Business
www.terry.uga.edu/mmr
Degree: Master of Marketing Research
The University of Georgia (GA)
Center for Continuing Education
Principles of Market Research Certificate Programs
www.georgiacenter.uga.edu/courses/market-research/principles-of-market-research
Degree: Certificate (continuing education) in Marketing Research
DePaul University (IL)
College of Business
catalog.depaul.edu/programs/marketing-analysis-ms/
Degree: Master of Science in Marketing Analysis
Elmhurst College (IL)
elmhurst.edu/academics/departments/business/programs/market-research-graduate-certificate
Degree: Graduate Certificate in Market and Consumer Insights
Northwestern University (IL)
School of Professional Studies
sps.northwestern.edu/masters/data-science/index.php
Degree: Master of Science in Data Science
Northwestern University (IL)
Medill School of Journalism, Media, Integrated Marketing Communications
www.medill.northwestern.edu/imc
Degree: Master of Science in Integrated Marketing Communications
University of Illinois – Chicago (IL)
College of Urban Planning and Public Affairs
cuppa.uic.edu/academics/pa/pa-programs/srm-certificate
Degree: Graduate Certificate in Survey Research Methods
University of Chicago (IL)
Graham School of Continuing Liberal and Professional Studies
professional.uchicago.edu/find-your-fit/masters/master-science-analytics
Degree: Master of Science in Analytics
Southern Illinois University – Edwardsville (IL)
www.siue.edu/academics/degrees-and-programs/graduate/marketing-research
Degree: Master of Marketing Research
University of Maryland (MD)
Joint Program in Survey Methodology (JPSM)
www.jpsm.umd.edu
Degrees: Graduate Certificate in Survey Statistics
Graduate Certificate in Intermediate Survey Methodology
Master of Science in Survey Methodology
Ph.D. in Survey Methodology
Michigan State University (MI)
Department of Marketing
Eli Broad College of Business
broad.msu.edu/masters/marketing-research/
Degree: Master of Science in Marketing Research
University of Michigan — Ann Arbor (MI)
Institute for Social Research
psm.isr.umich.edu
Degrees: Master of Science in Survey and Data Science
Ph.D. in Survey and Data Science
Certificate in Survey and Data Science
University of Minnesota – Duluth (MN)
Labovitz School of Business and Economics
Department of Marketing
Retail Marketing Analytics Program
d.umn.edu/academics/majors-and-minors/marketing-analytics-bba
Degree: Bachelor of Business Administration in Consumer Insights and Analytics
Missouri State University (MO)
Marketing Department
www.missouristate.edu/mkt/Undergraduate/research.htm
Degree: Bachelor of Science, Accelerated MBA in Marketing Research
University of Nebraska – Lincoln (NE)
Graduate Studies
www.unl.edu/gradstudies/prospective/programs/SRAM
Degrees: Graduate Certificate, Master of Science and Ph.D. in Survey Research and Methodology
Fairleigh Dickinson University (NJ)
www.fdu.edu
Degrees: Master of Business Administration in Marketing
Certificate in Market Research
Rutgers (NJ)
Rutgers Business School
business.rutgers.edu/part-time-mba/marketing-research-insights-analytics
Degree: Master of Business Administration in Marketing Research Insights and Analytics
Baruch College – CUNY (NY)
Zicklin School of Business
zicklin.baruch.cuny.edu/academic-programs/graduate/ms/quantitative-methods-modelingDegree: Master of Science in Quantitative Methods and Modeling
Hofstra University (NY)
hofstra.edu/academics/colleges/zarb/mkib/marketing-research-analytics-degree-master-ms.html
Degree: Master of Science in Marketing Research and Analytics
Pace University (NY)
Lubin School of Business
www.pace.edu/academics/graduate-students/degrees/customer-intelligence-and-analytics-ms
www.pace.edu/lubin/mba-in-marketing-management
Degrees: Master of Science in Customer Intelligence and Analytics
MBA in Marketing Management
Xavier University (Ohio)
The Williams College of Business
www.xavier.edu/master-science-customer-analytics
Degree: Master of Science in Customer Analytics
Penn State (PA)
Smeal College of Business
worldcampus.psu.edu/maquirks
Degrees: Graduate Certificate in Marketing Analytics
MPS in Data Analytics, Marketing Analytics Option
MBA, Marketing Analytics Option
Temple University (PA)
Fox School of Business
www.temple.edu/academics/degree-programs/marketing-ms-bu-mktg-ms
Degree: Masters of Science in Marketing Research and Insights
Clemson University (SC)
College of Business
www.clemson.edu/graduate/academics/program-details.html?m_id=Marketing
Degree: Masters of Science in Marketing
University of Texas – Arlington (TX)
College of Business
wweb.uta.edu/marketing/msmr.html
Degree: Bachelor and Master of Science in Marketing Research
The George Washington University (DC)
Columbian College of Arts and Sciences
datasci.columbian.gwu.edu/degree-programs
Degree: Graduate Certificate, Bachelor and Master of Science, Ph.D. in Data Science
Pacific Lutheran University (WA)
School of Business
www.plu.edu/msmr
Degree: Master of Science in Marketing Research
University of Wisconsin – Madison (WI)
A.C. Nielsen Center for Marketing Research
School of Business
wsb.wisc.edu/programs-degrees/mba/full-time/career-specializations/marketing-analytics-insights
Degrees: Master of Business Administration in Marketing Analytics and Insights