7 Key Data Quality Criteria
November 20, 2024, at 1 p.m. ET/6 p.m. U.K. 
High-quality data is the foundation of reliable insights, but ensuring its accuracy and objectivity is an ongoing challenge for researchers. Join quantilope's Andrea Podel, associate director of global panel consulting, and Lindsey Guzman, solutions consultant, as they explore what a strong approach to data quality looks like. This session will reveal seven key questions to ask your research partners about their data quality processes, ensuring your insights are built on high-quality responses from real consumers.
Key takeaways:
- How to evaluate your research partners on their data quality procedures.
- Essential factors to consider when selecting a sample provider.
- How to design surveys that ensure your responses will be unbiased.
Presenter:
 | Lindsey Guzman, Ph.D., solutions consultant, quantilope Lindsey Guzman, Ph.D. is a solutions consultant at quantilope. She has been in the research industry for over a decade as a freelance researcher and obtained her doctorate in sociology from the University of Central Florida. When she’s not poring over scholarly market research texts, Lindsey likes to spend time with her son and husband exploring the parks, museums and restaurants in Miami. |
 | Andrea Podel, associate director, global panel consulting, quantilope Andrea is a market research expert with over 13 years of experience specializing in global panel and field management. She is passionate about championing data quality and joined quantilope in May 2023 to drive the optimization of panel partnerships and processes. Andrea leads a team of panel consultants who leverage best-in-class sampling practices to ensure clients receive the highest-quality data with maximum efficiency. |