Enhancing Respondent Engagement 

November 20, 2024, at 11 a.m. ET/4 p.m. U.K.

What is the foundation of all market research? The respondents, of course. Without them, we literally can't begin to do our work. And if they aren't engaged, we can say goodbye to data quality. Yet in recent years the focus has been on the latest and greatest technologies while respondent experience has languished. It's time for that to change.   

Join Sago's EVP of Global Quantitative Rob Berger and SVP of North American Qualitative Operations Dave Trifiletti as they explore best practices to optimize respondent engagement in both quantitative and qualitative projects to improve data quality. They'll share the biggest challenges the industry faces along with practical tips to address them. 

Key takeaways: 

1. How respondent expectations have changed. 
2. Tools to create an engaging survey design.  
3. Key considerations to improve qualitative projects. 

Presenters: 

Rob Berger, EVP, global quantitative, Sago  Rob Berger is a leading industry expert in online sampling and insight communities with more than 25 years in marketing research. He leads Sago’s global quantitative strategy responsible for ensuring excellence across its vast global proprietary panels, advanced programmatic capabilities and a world-class team of survey programmers, data scientists and project managers.   Prior to joining Sago, Rob was the managing director of Maru/Blue, leading its global sample and data services business line. In addition, he has held other leadership positions including managing director, market communities at both Maru/Matchbox and Vision Critical (now Alida), and vice president at Ipsos, where he focused on online data collection, online panels and insight communities.   Currently, Rob sits on the board of CRIC (Canadian Research Insights Council) and is Canada’s co-representative of ESOMAR. He previously served as the chairman of the board of SampleCon, a leading consortium of forward-thinking online sample/data firms changing how the industry thinks about accessing high-quality, engaged respondents.    Rob is a sought-after speaker, presenting on challenges facing the online sample industry and challenging the industry to hold to the science of marketing research. He has spoken at Insights Association, CRIC, ESOMAR and SampleCon. He has also published whitepapers, blogs and has been interviewed by leading MR publications about online sampling techniques and methods.  Rob resides in Toronto, Canada, with his wife and two sons.

Dave Trifiletti, SVP, NA qualitative operations, Sago   Dave Trifiletti has nearly 30 years of experience in marketing, operations and leadership. In his role as SVP of North America qualitative operations at Sago, he focuses on developing, executing and managing long-term strategic plans. His emphasis is on building customer-centric processes, team cohesion and operational excellence to help Sago achieve its short-term and long-term strategic and financial goals.  Dave has a proven track record in transforming and optimizing cross-functional operations. He has successfully maximized bottom-line profitability and built strong, team-centric cultures in dynamic environments across agency, consultancy and brand sectors. Dave’s unwavering focus has always been on creating and implementing purposeful people programs and processes that foster genuine collaboration, drive efficiency and elevate the customer experience for his team’s clients.  Dave, an alumnus of Xavier University, began his professional career as an officer in the United States Army, serving as a captain in the Armor Corps. He, his wife and their two daughters live in Erie, Colorado, and are often found embracing Colorado’s amazing hiking and skiing or traveling as a family to experience the beauty and diverse cultures our world has to offer.