Enhancing Data Integrity
November 20, 2024, at 2 p.m. ET/7 p.m. U.K.
As online sample fraud becomes more pervasive, maintaining data integrity has never been more critical. In this session, we’ll delve into new approaches that leverage AI plus human intelligence to enhance data quality. In addition, we will explore how AI can identify and filter out suspicious respondents in real time, before they can impact data quality, giving project teams the upper hand on the efficiencies AI can have. Lastly, we will uncover the benefits and pitfalls of AI for fraud protection and how we approach using it in tandem with human intelligence.
Key takeaways:
- Gain insights into the rise of sampling fraud and its implications for data integrity.
- Understand how to better detect bot activity.
- Learn how to combine AI with human data quality controls.
- See how fraud detection tools improve data quality and accuracy.
Join us to explore this innovative, data-driven solution and the future of quality control in market research.
Presenters:
 | Amanda McMahan, senior insights consultant, CMB Amanda McMahan is senior insights consultant and has been with CMB since 2022. She has worked with such clients as Amex, Meta, Intel and Netflix. She has a broad range of project experience, including market segmentation and global brand health tracking. She is proficient in all aspects of custom market research project management and execution including research design, programming, fielding management, data analysis, advanced analytics (e.g., choice modeling, key driver modeling, etc.) and business-focused reporting and presentations. Amanda graduated magna cum laude from Virginia Tech where she earned a M.A. in philosophy. |
 | Monika Rogers (Wingate), VP of growth strategy, CMB Monika Rogers (Wingate) is a strategic growth leader with experience building brands and leading sales and marketing teams. In her role as CMB’s VP, growth strategy she oversees business development and marketing in close partnership with account executives, product development and innovation, client services and others. In addition to driving the sales of CMB’s products and services, Monika is an integral part of transforming how business feels through the partnership and collaboration across the ITA Group enterprise. The community of companies is comprised of CMB, Hartmann Studios, NKD, HTK, ITA Group and International Travel Associates. Before joining CMB, Monika was VP and head of client services at Illuminas where she led account growth for F500 brands in the health care and tech industries. She also launched and grew the research tech platform Digsite, which was sold to customer experience company QuestionPro in 2022. Monika started her career in consumer insights at General Mills and later held innovation and brand strategy positions within advertising and brand consulting agencies. She holds a master’s degree in marketing from University of Wisconsin-Madison, where she taught graduate and executive education classes. |
 | Richard Scionti, VP, product development and innovation, CMB Richard leads CMB’s product development and innovation. Richard joined CMB from Forsta where he was head of the global solution consulting team. Prior to that he was at partner and Cambiar Consulting where he led the technology and analytics practice. Richard has also served in technology executive leadership positions for GfK, Prophet Brand Strategy and Harris Interactive. |