Insights 2021: How Kraft Heinz is Innovating Market Research
Editor's note: Suzy's webinar on December 15, 2020 focused on how companies are innovating their marketing research practices. Duration: 54:20.
Do you want to understand your audience in the social distancing era? You have to change your approach.
Suzy Chief Customer Officer Katie Gross will be joined by Fran Guzman, insights & strategy lead at The Kraft Heinz Group, to discuss how the industry leaders have innovated market research during 2020 and how they plan to use cutting-edge technology to stay ahead of rapid shifts in consumer behavior.
During this session you will learn:
- How leading companies are planning qualitative research in 2021 and shifting their approach/discussion guides to accommodate shifting consumer behavior.
- New methodologies that top insights leaders are using to get a deeper understanding of their target consumers.
- New pressures that insights leaders are anticipating in 2021, and how they are planning for them.
Presenters:
Katie Gross, Chief Customer Officer, Suzy
Fran Guzman, Insights and Strategy Lead, The Kraft Heinz Group