Posted March 20, 2025 Report this job.

Senior Director, Insights, Paramount Advertising

Paramount Global  | US

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Overview and Responsibilities:

The Audience Impact & Intelligence team (AI&I) are a specialized group of strategists and researchers who power advertising sales with audience-forward, culturally fluent insights for the ever-changing media ecosystem. We inspire our sales teams with deep audience understanding of strategic insights and data clout for their clients. AI&I is charged with making the consumer connection with Paramount's many varied audiences, across all platforms, by providing expertise in generational and life-stage segments. We specialize in studies, surveys, data sets and metrics that help internal and external clients further their knowledge of targets, engagement, consumerism, ad efficiency and culture.

On this team, we value diversity of thought, and we believe your hobbies and unique viewpoints are just as important as your previous work experience! We view the world not only from our desks, but also via immersive experiences that inspire us, keep us at the forefront of the ever-changing cultural landscape, and, with any luck, make us better researchers and strategists. Reporting to the SVP of Market & Cultural Intelligence, this Senior Director will primarily support the team with designing, managing and executing interactive workshops to enable sales strategy, team planning, learning & development and client engagement. We are looking for a team-oriented strategist and storyteller who can craft narratives on market, business, audience and cultural topics. Sound like you? Good. Read on.

Day-to-day responsibilities include, but not limited to:

• Lead a team in building compelling and engaging internal and external activations and interactive sessions designed for sales strategy enablement, internal education, team building and client engagement
• Build compelling insight stories utilizing data into actionable short-form and long-form content and interactive sessions for internal and external use such as reports, whitepapers and presentations
• Specialize in turning those stories into actionable workshops and engaging interactive sessions designed for education, inspiration and strategic development
• Manage the production or execution of materials affiliated with these sessions including workshop and exercise design, research & analysis and interactive presentations
• Mentor, manage and develop a team

Basic Qualifications:

• 8+ years of experience in research, business development, marketing strategy or consulting
• Experience with project management, preparing briefing materials, interactive presentation design
• A wizard in Microsoft Word, PowerPoint/Keynote, Excel, Outlook, and Google

Additional Qualifications:

• Strong interest in media and entertainment, business positioning, brand strategy, and culture
• Ability to be comfortable with data analysis, narrative storytelling and interactive workshop development
• Sound storytelling, presentation, facilitation and moderation abilities, with a talent for developing engaging materials
• Excellent communication with strong interpersonal skills and a desire to work collaboratively to share ideas
• A curious and resourceful mentality, with desire to build innovative and unexpected ideas
• Highly adaptable and ability to work in a fast-paced environment

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