Posted January 23, 2019 Report this job.
Market Research/Panel Manager
Medscape | NY, US
Salary: $90,000–$110,000
The Market Research Panel and Marketing Manager will be responsible for the retention and acquisition of our health care professional survey panel. This role will work closely with multiple departments including marketing, data management, product development and survey customer support to plan and execute a panel strategy to successfully drive the market research business forward. In additional this role will have responsibility for key market research account(s) in order to stay close to the performance of the panel on individual projects.
Responsibilities
Be the primary point of contact in managing the panel build & maintenance process from start to finish. Think strategically to propose & develop panel retention, engagement & acquisition strategies through analysis of the available panel data & knowledge of external panel management best practices.
Execute panel strategies on your own and by working with internal resources and vendors
Enhance our ability to target HCP’s by building a member profile database.
Standardize panel reports and work with the internal teams to produce these reports in order to monitor panel and market research business health.
Continuously monitor the panel and business health reports, prepare presentations and present this information to management.
Master the panel and project execution platform.
Master the end-to-end execution for the market research account(s) you manage including feasibility, pricing, delivery of survey completes, project management.
Project budgeting and revenue forecasting for the market research account(s) you manage.
Evaluate the relationship for your accounts, look for ways to improve the relationships and grow the overall business.
6-10 years of applicable experience in market research, marketing or panel management.
6+ years of experience with traditional and digital market research techniques
Ability to work in a fast-paced, collaborative environment.
Ability to multi-task among many different projects at once
Must have excellent communication skills to manage client and stakeholder expectations.
Ability to problem solve and think creatively.
Must be self-motivated in order to drive initiatives forward with minimal guidance.
Demonstrated proficiency with MS-Office (Word, Excel & PowerPoint) a must.
2+ years of experience with MS-Excel and pivot table experience, a must.
Preferred:
Bachelors in marketing, market research or other aligned major.
Experience in digital marketing
Experience with quantitative and qualitative market research
Understanding of statistical principles of sampling and significance testing are a plus.
Questionnaire writing experience is a plus
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