Posted January 30, 2024 Report this job.

Manager, Consumer Insights

Crayola LLC  | US

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Crayola has inspired children to express their creativity since 1903. Crayolians take pride in fulfilling our mission of helping parents and educators raise creatively alive children around the world.  Join our team and be part of an iconic brand that develops quality art products and experiences that are loved by families and preferred by teachers.  Our company culture is mission focused, and encourages fun, collaboration, transparency, and helping others.  We are committed to diversity and inclusion.  Crayola believes a diverse workforce provides a broad spectrum of perspectives which enables us to create innovate products and continuously improve our work processes.  We have an intentional focus on fostering a work environment where all employees feel valued and appreciated.

GENERAL SUMMARY:

Manager, Consumer Insights is accountable and responsible for developing, integrating and implementing research solutions that address product, consumer and category marketing for the organization.  The individual translates marketing issues into testable hypotheses, selects and develops/oversees the accepted methodology among appropriate consumers and reports results in a meaningful way.

PRINCIPAL DUTIES & RESPONSIBILITIES:

• Partners with Marketing, International, Licensing, Education and Sales departments to provide actionable consumer insights to move their business forward and recommends potential consumer research that will aid their decision making.  
• Translate business issues into testable hypotheses and explain how recommended research will meet the information needs of the business, as part of the research approval process.
• Develop methodology, questionnaire and action standard to gather data and insights to address needs of business partners.  Research areas includes concept testing, product learning, attitude and usage studies and custom research to address team needs.
• Work with vendors to develop studies to address needs and manage the selected vendor through their complete execution of the research.
• Provide analysis, direction and strategic insights to teams they support.
• Gather and share trend information to drive product development and planning for Marketing and other teams
• Negotiate vendor/supplier fees for custom and industry research.
• Present research findings to teams and Senior Management, as appropriate

JOB SPECIFICATIONS:

• Bachelor’s degree required.  MBA preferred.
• At least 5 years’ experience in Consumer Insights; experience in both quantitative and qualitative research required
• At least 3 years experience in marketing research.
• Demonstrated ability to effectively manage internal and external resources.
• Excellent organizational skills.
• Ability to communicate internally and externally.
• Excellent oral and written presentation skills.
• PC knowledge (Word, Excel, PowerPoint cc:  Mail, Internet).
• Able to work independently and with teams.
• Ability to travel.
• Able to manage budgets in cost effective manner.
• Ability to develop hypothesis based on business information.

PHYSICAL CONDITIONS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit, talk and hear.  The employee is occasionally required to walk; use hands and fingers to operate, handle, or feel objects, tools, or controls; and reach with hands and arms.  Specific vision abilities required by this job include close vision and the ability to adjust focus.

WHY CRAYOLA?

• Kid Inspired Culture
• Free Admission to Crayola Experience for Employees
• Community Volunteerism Opportunities
• Annual Bonus Potential for all Full-Time Employees
• Company Matched 401k & Employee Value Sharing Plan
• Comprehensive Healthcare Benefits for Eligible Employees
• Education Assistance Program
• Wellness Programs
• Employee Resource Groups
• Generous Product Discounts Onsite & Online
• Company Sponsored Employee Events
• Discounts on a wide variety of products and services – automotive, electronics, fitness, travel and entertainment

Diversity & Inclusion at CrayolaWe will cultivate diversity and create a culture of inclusion for our collective brands – one that grows through sustained action, demonstrates care for every life experience, inspires new products and content, and builds a sense of belonging in which every employee is able to be their very best. Learn more about Crayola’s Diversity and Inclusion strategy: https://www.crayola.com/about-us/diversity-and-inclusion.aspx

Green is our favorite color!Crayola cares about the environment and responsibly makes the products you love. Learn more about Crayola’s creative solutions for greener tomorrows: https://www.crayola.com/about-us/sustainability.aspx

We offer competitive salary, outstanding benefits and the potential for advancement through the use of creative abilities. No phone calls please. Search Firm Representatives - Please Read Carefully:Crayola LLC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any employee at Crayola LLC via e-mail, the Internet, or directly to hiring managers at Crayola LLC in any form without valid written search agreement in place for that position will be deemed the sole property of Crayola LLC, and no fee will be paid in the event the candidate is hired by Crayola LLC as a result of the referral or through other means. Search firms are essential to the recruitment and staffing efforts at Crayola LLC, and we value the partnerships we have built with our vendors. For this reason, Crayola LLC has established and regularly maintains a preferred vendor list. Please note that even preferred vendors need to have a written search agreement signed by Human Resources at Crayola LLC in place for the specific position in order for a fee to be paid for any candidate referrals.

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