Posted September 3, 2012 Report this job.
Consumer Market Research Manager
Mars Gmbh | Verden, Germany
Salary: $70,000–$90,000
Do you feel up to the challenge to provide your expertise and knowledge in a responsible position?
Would you like to demonstrate your excellent market research skills in our company?
At Mars, we believe in giving everyone the toughest deal there is: freedom.
The freedom to grow, the freedom to excel, to make decisions, to challenge yourself and your team - in short, the freedom to take responsibility.
On our site in Verden (near Bremen) we offer this deal to a:
CMI Center of Expertise Manager (m/f)
The Job:
Demand Operating System:
Be a business consultant on consumer- driven levers for UB Sauce and Germany growth
Influence customer centricity by consulting Category Mgmt/Sales in Germany via consumer, shopper an in-store data & insights
Manage the insight generation, deployment & knowledge management process for the ethnic sauces category across Europe
Lead the best in class generation & deployment of shopper insights across CMI Europe
Lead all German based research activities & ensure insight deployment with other CMI experts
Metrics and Methods:
Develop actionable ethnic sauce category growth lever insights across all consumer & shopper touch points
Exploit the full set of tracking research & data and ad hoc research to make recommendations for sustainable growth
Provide guidance to CMI & Category Management colleagues on best in class shopper research & insight generation
Knowledge Management:
Own & continuously develop the Ethnic Sauce Key Beliefs across Europe
Own & continuously develop Shopper Key Beliefs across Europe
Cross-fertilize insights with other regions and with other CMI Category Insight Managers
Our offer:
The chance to write your own success story in one of the worlds most successful and fastest growing branded goods company
The freedom to develop and successfully implement your own ideas within flat hierarchies
Our global training and development programme that continuously prepares you for next challenges and career moves
Excellent remuneration relative to your efforts and performance plus comprehensive perks (for instance a company pension plan, retirement provisions, an accident assurance also for your family etc.)
Experience in another department is valuable (Marketing, R&D)
Strong interpersonal skills and communication skills
Fluent in English and German
Several years of work experience in market research, dealing with qualitative and quantitive research projects.
Comfort with analysing continuous data (scanner and household panel data)
Experience in another department is valuable (Marketing, R&D)
Strong interpersonal skills and communication skills
Fluent in English and German
For more information please visit our career site on www.mars.de
Mars Gmbh
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