Posted November 8, 2024 Report this job.

Business Development Director - Consumer Testing and Insights

Opinions LTD  | Chagrin Falls, OH, US

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We are seeking an experienced Business Development Director to join our consumer testing and insights company to help brands enhance their learnings for their customer base. The ideal candidate will have a strong background in various consumer research approaches and a proven track record of developing strong strategic partnerships with major FMCG brands.

Key Responsibilities:

• Identify and pursue new business opportunities with FMCG companies, focusing on their product, packaging, on-shelf, and/or shopper experience.
• Develop and maintain strong relationships with existing and potential clients in the FMCG sector.
• Create compelling proposals and presentations that showcase our consumer research capabilities.
• Collaborate with our research team to design tailored solutions for clients' product development, optimization, and marketing needs.
• Represent the company at industry conferences, trade shows, and networking events.
• Work closely with the project management team to ensure research project is successful from design to fieldwork to reporting.
• Manage and grow a portfolio of key accounts, ensuring high levels of client satisfaction and retention.

Qualifications:

• Bachelor's degree or higher preferred.
• Business development experience, preferably in the consumer insights or consumer science sectors
• Strong understanding of consumer testing methodologies, including central location testing, home use testing, qualitative research, and on-shelf packaging tests.
• Proven track record of meeting or exceeding sales targets and growing client relationships.
• Excellent communication and presentation skills, with the ability to explain complex research concepts to diverse audiences.
• Deep knowledge of the FMCG industry, including current trends and challenges.
• Experience with CRM systems and sales pipeline management.
• Willingness to travel for client meetings and industry events, as needed

What We Offer:

• Competitive salary
• Comprehensive benefits package including health, dental, vision insurance; and 401K
• Opportunities for professional development and advancement
• Collaborative work environment with industry-leading consumer research experts

The successful candidate will play a crucial role in driving our company's growth by expanding our client base in the FMCG sector and solidifying our position as a leader in consumer testing and insights. If you are passionate about understanding consumer behavior and have a talent for business development, we want to hear from you.

Please send your resume and salary requirement to:  careers@opinionsltd.com

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