Marketing Research and Insight Glossary

Definitions, common uses and explanations of 1,500+ key market research terms and phrases.

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    What is "Perceptual MAPPing"?

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    Perceptual MAPPing Definition

    Mathematical Analysis of Perception and Preference. A multivariate technique designed to represent consumers' product perceptions and preferences as visual representations or points on a map or graph. Also called multidimensional scaling or MAPPing.