Top Marketing Research Articles Related to Mass Merchandisers

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Article Measuring retail signage saturation Beth McKeon | February 1, 2003
Article Mystery shopping program helps Walgreens promote strong customer service accross its vast network of stores Rachael Narsh | January 1, 2007
Article Advertising: today's sale or brand-building for tomorrow? Margaret Blair | May 1, 2000
Article Data Use: Using key driver analysis to guide employee satisfaction research Michael Lieberman, Dave Leonard | October 1, 2006