What is the Quirk's Event?

Quirk's Events are two-day gatherings of client-side researchers and their vendor partners featuring concurrent tracks of 30-minute sessions on all aspects of marketing research. Adjacent to the session rooms, a lively expo hall forms the center of the action. With ample networking opportunities and a fun, collegial atmosphere, the Quirk’s Event is designed to be inclusive and collaborative.

The 2025 Quirk's Event – New York will be held on July 23-24, 2025, at the Javits Center.

What do Quirk's Event sessions consist of?

Attendee education and learning are top priorities at Quirk’s Events. Many of the sessions are end-client/brand-led explorations of case studies, research findings and discussions of techniques in which speakers share real-world experiences, strategies and best practices. Vendor speakers are urged to focus on thought leadership and education and must adhere to our Quirk’s Q-Mandments and keep the emphasis on learning rather than selling.

What does the Quirk's Event Expo Hall look like?

The expo hall is at the center of the Quirk’s event. Here, attendees can enjoy informative presentations, games, specialty food and drink, massage chairs, contests, photo booths, lounge areas and much more. Interactive exhibits better facilitate supplier-client relationships without making clients feel overwhelmed or approaching the area with fear of being bombarded by a sales pitch. Attendees can choose who they share their contact information with by using our interactive electronic badges.

The Quirk's Event networking

In addition to countless chances to meet and interact before and after sessions, each event has its own set of evening networking opportunities, from cocktail receptions, happy hours and industry group meet-ups to the famous MR jam sessions (where marketing researchers are the band!). Rather than a sit-down lunch each day, grab-and-go food options are available in the expo hall and attendees are also free to explore local dining options with friends and colleagues.

Who attends the Quirk's Event?

Our low price-point and partnerships with universities and associations make the event a gathering place for the entire industry, from those new to research to director-level insights professionals. You’ll be among peers representing an impressive range of companies, industries and brands, from CPG to financial services, tech to fast-food, hospitality to health care. In fact, the Quirk’s events have more end-client/ brand attendees than any other industry events.

Where will the Quirk's Event – New York be held?

The Quirk's Event – New York will be held at the Javits Center in New York City.

To learn more and to register, click here.