What is Quirk's Virtual – Data Quality 2024?

The Quirk's Virtual – Data Quality 2024 will be held on November 20 and will focus on tools and techniques for preserving data integrity and preventing data fraud in the marketing research and insights industry.

#QuirksVirtual

Spotting the Invisible: Cultural Considerations in Fraud Prevention

Live at 9 a.m. ET/2 p.m. U.K.  

Join quality experts from Toluna and CloudResearch for an insightful session packed with learnings from their extensive experience in global fraud detection. By attending, you’ll discover why a tailored approach to fraud detection is necessary and gain actionable insights to enhance your data-cleaning procedures, ensuring effective and accurate quality checks. Learn more.

Boost Your Data Quality: Centralize Your Qual for Better Insights

Live at 10 a.m. ET/3 p.m. U.K.

In a landscape where data quality is paramount, McKinsey reports that 30-40% of employees’ time is wasted searching for or duplicating existing data. Insights teams can address this challenge by centralizing research findings into a single, user-friendly repository. Want to learn how? Join Voxpopme’s session to learn how to empower teams to share insights faster, collaborate more effectively and make informed decisions when research is readily available. Learn more. 

Enhancing Respondent Engagement for Better Data Quality

Live at 11 a.m. ET/4 p.m. U.K.

The foundation of all market research is the respondents. If they aren't engaged, we can say goodbye to data quality. Join SAGO to explore best practices to optimize respondent engagement in both quantitative and qualitative projects to improve data quality. They'll share the biggest challenges the industry faces along with practical tips to address them.   Learn more.

Using AI to Drive Survey Data Quality: A U.S. Benchmarking Study

Live at at 12 p.m. ET/5 p.m. U.K.

The significance of high-quality data cannot be overstated. Dynata employs a sophisticated, multilayered artificial intelligence approach to data quality that consistently outperforms competitors. In this presentation, Dynata will explore the key factors to consider related to survey data quality, the essential role of AI in enhancing data quality and more.  Learn more.

Evaluate Your Research Partners on 7 Key Data Quality Criteria

Live at 1 p.m. ET/6 p.m. U.K.

High-quality data is the foundation of reliable insights, but ensuring its accuracy and objectivity is an ongoing challenge for researchers. Join quantilope to explore what a strong approach to data quality looks like. This session will reveal seven key questions to ask your research partners about their data quality processes, ensuring your insights are built on high-quality responses from real consumers. Learn more.

Enhancing Data Integrity with AI+HI Fraud Detection

Live at 2 p.m. ET/7 p.m. U.K.

As online sample fraud becomes more pervasive, maintaining data integrity has never been more critical. In this session, we’ll delve into new approaches that leverage AI plus human intelligence to enhance data quality. In addition, we will explore how AI can identify and filter out suspicious respondents in real time, before they can impact data quality. Learn more.