What is the MRS: Generation A-Z 2025 Conference?

Engage the next generation with actionable insights

Unpack research methods that resonate with younger audiences. Examine the key trends shaping the world of Gen A-Z and design research that delivers actionable insights.

Learn research methods that truly resonate with younger audiences and gain actionable insights to design strategies, campaigns and connections that matter. The Market Research Society will host Gen A-Z Conference 2025 on February 27, 2025. 

Discover how to:

• Develop thriving online communities to connect, co-create and research with young consumers.
• Amplify young voices by collaborating on research design and research recommendations.
• Hone inclusive research design principles to enhance child centric research.
• Engage young gamers in research using conversational AI in immersive gaming environments.
• Deep dive with ethnography to reveal the inner thoughts and feelings of Gen Z.
• Blend semiotics with child and youth centered research to fully determine the impact of digital gambling promotion on youngsters.

Where will the MRS: Generation A-Z Conference 2025 be held?

The MRS: Generation A-Z Conference 2025 will be held at the Radisson Blu Edwardian (9-13 Bloomsbury Street).

To learn more and to register, click here.