What is AI: Powering Up Insights 2025?

AI continues to reshape insight generation. This conference will evaluate the potential for AI in market research, highlighting innovative applications trailblazers are employing now and future applications the sector is working towards.

Hear critical findings from the latest experimental research, identify the areas where advances still need to be made for AI to meet current research standards and examine the gains early adopters are enjoying from employing innovative applications in market research.

What will AI: Powering Up Insights 2025 consist of?

• Examine outputs from new experiments testing the limits and potential of LLMs in market research.
• Hear how gen AI chatbots can enhance empathy in consumer research.
• Evaluate the performance and shortfalls of synthetic personas.
• Assess the impact AI is having on the essence of qualitative research.
• Determine the ideal balance of AI, synthetic data and humans to optimize research outputs.

Where will the MRS AI: Powering Up Insights be held?

MRS AI: Powering Up Insights will be held at the Radisson Bly Edwardian (9-13 Bloomsbury Street).

When will AI: Powering Up Insights be held?

AI: Powering Up Insights will be held on January 23.

To learn more and to register, click here.