What is the Marketing Analytics & Data Science event?

The Marketing Analytics & Data Science (MADS) event is the premier event for marketing insights, analytics and data science professionals. If you’re responsible for the data-driven insights critical to improving marketing ROI, there’s no better place to find new tools, ideas and thought leadership.

At the Marketing Analytics & Data Science conference, you’ll uncover inspiration to think more strategically, better understand customer sentiment and advance marketing effectiveness for your organization.

What are the MADS takeaways?

Learn new ideas you can implement immediately to address your top challenges. The MADS conference program will help you:

• Improve marketing ROI: Uncover new tools to measure, optimize and demonstrate the impact of marketing efforts on business outcomes.
• Understand customer behavior: Find advanced methods for collecting, analyzing and leveraging customer data to give your organization a competitive edge.
• Get ahead on AI: Learn about the latest techniques for developing predictive models, personalizing marketing campaigns and automating processes.
• Communicate data insights: Get tips on how to effectively communicate complex data to stakeholders through compelling visualizations and storytelling.

Learn from experts

Hear from marketing analytics trailblazers and data innovators who are at the forefront of current and emerging trends. As they share their expertise and case studies for success, you’ll be inspired to think more strategically and empowered to drive growth for your business.

And at MADS, you won’t just hear from the speakers on stage – you’ll have opportunities to connect with them one-on-one and get your questions answered.

Find your people

Who will you meet when you attend MADS? Fellow measurement mavens. Peers who share your passion for data. A community eager to collaborate on new approaches to common challenges.

With plenty of opportunities to connect during conference days and in the fun setting of evening events, MADS is the perfect place to network with like-minded professionals, share ideas, discuss lessons learned and become part of a vibrant community.

Where will the Marketing Analytics & Data Science event be held?

The Marketing Analytics & Data Science will be held at the San Diego Convention Center (111 Harbor Drive).

When will the Marketing Analytics & Data Science event be held?

The Marketing Analytics & Data Science event will be held on October 21-23, 2024.

To learn more and to register, click here.