What is eTail DACH 2025?

eTail DACH is a retail conference for e-commerce, marketing and digital leaders. Connect with digital leaders from DACH’s top retailers and D2C brands.

Even in the face of economic uncertainty, the German e-commerce market is still growing, offering a huge opportunity for retailers who can keep up with changing consumer demands. 

Retailers must reimagine their business strategy and digital capabilities to offer shoppers the device agnostic buying experience they now expect and drive sustainable growth. 

DACH’s e-commerce leaders will hear practical insights on:

• Optimizing omnichannel strategy to create frictionless, memorable customer journeys.
• Creating the right retail media framework to explore new demographics and drive growth.
• Integrating generative AI into e-commerce and marketing activity to create personalized content and messaging.
• Leveraging new social commerce trends to boost social traffic and drive conversion across digital touch points.
• Capitalizing on the growing popularity of marketplaces to build brand and reach new customers.

The eTail Germany Difference

Connecting you to leaders from top companies

Where you really find out what the leading retailers and D2C brands are doing to ready your e-commerce, marketing and digital strategy for today and tomorrow.

Engaging and immersive experiences

Take part in small working discussion groups so you can learn from all of the great minds in the audience as well as the speakers.

Focused on your specific needs

An agenda based on 60 research interviews with retail and D2C brand leaders to ensure every challenge and opportunity you face is addressed.

To learn more and to register, click here.