What is AI Ignite: Exploring Technology's Future in Insights?

We are thrilled to host a special one-day conference, "AI Ignite: Exploring the Technology’s Future in Insights," on October 17 at the Stevens Institute of Technology in Hoboken, N.J., just outside of New York City. Join us for a day filled with expert-led presentations and case studies, candid panel discussions and networking with peers who share your desire to optimize the latest AI tools. You'll also receive guidance to inform your AI implementation plans and policies – ensuring your company remains in compliance with evolving data privacy rules and regulations

Enjoy New York City!

Hoboken is conveniently located 15 minutes via train from New York's Penn Station and 20 minutes from Newark Airport. Arrive early or stay late to meet with clients and prospects or soak in the excitement of the Big Apple.

What are the agenda highlights?

Here’s just a sampling of what will be on the agenda…

How brands are utilizing AI – Where are they leaning in? Shying away? What needs to be done in-house? What can be outsourced? What legal and data privacy issues are they forced to navigate?

How to mitigate bias – Learn from an eye-opening case study with Mastercard.

The great synthetic data debate – Is synthetic data inherently flawed and prone to bias or will it become widely accepted and the new normal? Join us for a lively Oxford-style debate that will crystalize key issues as it enflames passion on both sides. We’ll cap the session with objective, hard-earned advice and best practices so that if you choose to use synthetic data, you may do so wisely and optimally.

Your AI playbook for qualitative research – Supported by case studies and objective reviews of a wide array actual tool tests, you’ll receive guidance on how to optimize AI integration through key steps of the qualitative process.

Mastering the art of the ask – Learn to formulate powerful prompts and guide LLMs to unlock the potential of AI, boost your efficiency and gain a competitive edge.

Whether you are looking to vet and deploy off-the-shelf solutions or need to bring capabilities in house, we’ve got you covered.
For a portion of the day, you can choose to attend sessions in one of two tracks: “Build It” and “Use It”.

In addition to discussion of the latest gen AI-powered tools and platforms, we’ll address critical big picture issues, challenges and opportunities of leading an insights organization in a future of AI.

Why attend AI Ignite 2024?

A portion of the program will feature two tracks so that you may optimize learning in your areas of interest.

"Use It" track

• Determining needs/best fit.
• Using AI productively across the research process: study prep, data collection, analysis, reporting, data integration.
• Prompting tips and tricks.
• Advice for vetting provider tools and platforms.

"Build It" track

• Establishing the business case for AI.
• Mapping out your development plan.
• Understanding LLMs, other models, and how they work.
• Identifying and mitigating bias.

Learn from peers with common goals and experts eager to help you achieve them. 

To learn more and to register, click here.