Top Marketing Research Companies Specializing in Observation Research

For 65 years, C+R Research has delivered high-quality, custom insights, driving brand growth across multiple industries with innovative, tailored research solutions.

Curion is a leader in sensory evaluation and consumer product research having pioneered many of the sensory methodologies considered industry standards today.

QualSights is a human insights platform that helps brands grow by generating deeper and more authentic insights from consumers anywhere in the world in a remarkably fast and cost-effective manner.

Explorer Research emphasizes in-situation testing with a consultative approach to drive shopper growth for our clients. Explorer has the broadest range of in-situation testing including 3D virtual reality and shopper labs.

RRD Insights provides full CX and UX research services across all touchpoints (from communications, to packaging, to online and in-store), to help inform your brand critical decision making.

RRD Insights provides full CX and UX research services across all touchpoints (from communications, to packaging, to online and in-store), to help inform your brand critical decision making.

Magnet is a marketing research and brand strategy consulting firm. We conduct focus groups, ideation sessions, in-depth interviews, geo-demographic analyses, audience segmentation and quantitative studies to develop attractive brands.

In-the-moment behaviours. Analyzed by humans. Turned into let’s-do-it actions.

Clearworks is an insights, innovation and customer experience company. We help you orient your business around your customer through deep insights, inspired innovation and engaging customer experience.

On the ground research that reaches people who would never join a focus group. True life, real world insights.

Smarty Pants is an award-winning custom research and strategic consulting firm that illuminates the business world with brilliant insights, inspiring consumer stories and ingenious brand solutions.

Fountainhead Strategy: an insight, brand strategy and innovation consultancy. We have expertise in a vast variety of qualitative and quantitative insight-mining tools, including implicit research techniques, to drive business momentum.