Company Description

Werk Insight is a B2B market research company. We think there is a better way to do B2B market research. By only using data from validated respondents, we give you confidence to make critical business decisions. Our clients include some of the most exciting B2B brands in the US, from Fortune 500 companies to challenger brands.

Our Approach to B2B Market Research

We’re committed to not compromising on client experience or data quality.

• No data from online surveys or panels – we only use facilitated interviews with validated respondents.
• True B2B experts – the people you meet in the pitch are the ones doing the research.
• Consultative – for every data point, we give you context on the “why” and “what next”.

Here’s why clients trust us to deliver B2B insights that make a difference:

When it comes to data, seeing is believing

Data fraud is a growing problem in market research. There are a lot of bold claims made by B2B market research agencies about data validation.

We think that the only way to have full confidence in B2B insights is to use facilitated interviews. It adds an extra layer of certainty that the person answering our questions matches their identity. Real people with the right expertise.

Outstanding B2B market research with less waste

Higher quality sample costs more. But we are competitive on cost with other B2B market research companies. Our streamlined business model cuts down on wasted time and effort in the research process.

We dedicate one research team to your project, from start to finish. Fewer cooks in the kitchen means critical insights aren’t lost in the shuffle. Deliverables are completed on time and budget.

Genuine B2B expertise makes all the difference

This caliber of research is only possible with a team of experienced B2B market researchers.

Our B2B experts know what’s important to you and your industry. We only take on projects where we’re already up to speed on industry terminology and best practices. This expert-led approach results in more precise B2B insights that have a greater impact on your business.

Our industry expertise

We serve B2B industries where we already have a deep level of industry expertise. This includes:

• Construction
• Building Materials
• Facility Management & MRO
• Financial Services
• Fintech
• Payments
• Logistics
• Transportation
• Manufacturing
• Oil and Gas
• Professional Services
• Software / IT
• Cybersecurity
• Industry Associations

How we can help 

We are a full-service research agency that custom builds every methodology. We offer the following capabilities:

• Brand Awareness Assessment
• Brand Equity Tracking
• Competitive Assessment
• Concept Testing
• Name Testing
• Customer Experience Programs
• Journey Mapping
• Needs Assessment
• Market Assessment
• Price Optimization
• Product Testing
• Segmentation