Company Description

Hello! We’re a team of researchers who help you improve your products and find new growth opportunities. And we do so by distilling in-the-moment behaviours with video ethnography, all around the world.

Watch real behaviour, from your desk

People can’t reliably tell you a lot of the answers because they don’t always know them. But with video, they can show you. Thinkers (respondents) record high quality videos at the time, in the place and with the people they’d normally be with.

Dust, fluff and fur-ball free recommendations 

Machines will miss the non-verbal cues and the what’s being said by not being said. So we use humans to do our analysis. Our Research Brains do the critical thinking for you. They’ll watch the videos and deliver high quality, “If-It-Were-Our-Money” recommendations that you can trust and act upon.

You don’t have to lift a finger

We design, set-up and run all of the fieldwork for you. We’re annoyingly picky about the quality and ensure all video responses fulfil the brief to a top notch standard. We’ve run video ethnography in 65 countries around the world. And we’ve done so since 2011, so we aren’t going to mess it up.

What’s more costly than quality research?

…Cheap research. Quality is our bastion. And that means we aren’t the cheapest. But you’re getting a time-saving, business-impacting, worth-its-weight-in-gold commission. And cheap can’t give you that.