TRC Insights

Philadelphia/Southern NJ, PA

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Key Categories

Brand Equity Concept Development Conjoint Analysis/Trade-Off Analysis Product Development Research Concept Optimization

Company Description

Success in marketing boils down to knowing how and why buyers make choices. Yet most market research studies fail to put these choices front and center, nor do they combine the data they’ve gathered with other information. As a result they don’t capture what’s truly important to the consumer. At TRC, we believe that the best types of research ask people to make hard decisions – to prioritize their needs and desires. We specialize in the tools and techniques for measuring these choices, and use them to help clients solve various business problems.

Year Established: 1987

Research Services and Specializations

Industries, Markets and Audiences Served

Address

1300 Virginia Drive, Suite 200
Fort Washington, PA 19034
United States

Customer Contact(s):: Rajan Sambandam, President

Phone

800-275-2827
215-643-6505 (fax)
215-641-2200
215-641-2251 (Rajan)