Company Description

Touchstone Research is a global leader in consumer insights and marketing research, offering a comprehensive suite of services including qualitative and quantitative studies, online panels, insight communities, UX research, and participant recruitment. With over 35 years of experience, we empower brands by providing deep, actionable insights through innovative research programs that address complex business challenges, uncover market opportunities, and drive strategic growth initiatives. We function as an extension of your team, offering best-in-class support on a range of cutting-edge, custom research methods and ongoing research programs, designed to fit your specific research objectives and budget.

Our Services: We offer full-service and flex-service options depending on your specific research objectives and budget. Our services include:

• Quantitative Surveys
• Qualitative Research – Online & In-person (IDIs, UX, Focus Groups, Discussion Boards, Diary Studies, and more)
• Online Panel & Insight Community Development
• UX Research
• Research Participant Recruitment via our in-house qualitative fieldwork & recruitment team

Industry Expertise: Our full-service team of over 40 researchers brings vast knowledge and expertise across a range of industries, including:

• Media and Entertainment
• Technology
• Youth and Family
• UX
• Education
• CPG
• Sports
• Wellness and Fitness
• Toys and Gaming
• Food, Beverage and Restaurant
• Retail and Apparel
• Healthcare and more

Audience Targets: Touchstone Research covers a range of audience targets including general consumer and B2B projects. We specialize in conducting research with diverse multicultural groups, creators and influencers, children, teens, and young adults/Gen Z. We also have our own COPPA-certified Youth & Family research panel, Panel polls, and an extensive worldwide partner network.

Innovative Tools: Aligned with our commitment to innovation and excellence in new research methods, Touchstone Research has created proprietary tools tailored to our clients' needs:

• Secure Content Testing (SCT): Features advanced user-level watermarking for robust content protection.
• Dial Tester: Offers real-time reaction measurement for media, content, advertisements, and more across both qualitative and quantitative settings.

Data Quality:  Touchstone’s rigorous, multi-layered quality control ensures the highest level of data accuracy and reliability. Our expert team and cutting-edge tools consistently safeguard against emerging threats, providing trusted data for critical decisions.  Touchstone is Data Quality Certified by Imperium and hold the Sentry Certified Quality Seal.

Data Security:  Touchstone is committed to the highest standards of data security and privacy.  We are SOC 2 Type 2 compliant, active participants in the Data Privacy Framework, and our research services are in compliance with CRPA and GDPR.  As an approved vendor for some of the world’s largest brands and agencies, you can rest assured that Touchstone will tick all the boxes when it comes to meeting your data security requirements.

Headquartered in New Haven, Connecticut, Touchstone has teams in Los Angeles, Austin, Denver, Florida, Chicago, North Carolina, Michigan, New Jersey, New Hampshire, Idaho and strategic partnerships across the globe.