Company Description

Toluna empowers insights professionals to conduct research without limits through Toluna Start, a single platform that unifies the best of technology, the best of research science, the best of global panel, and made-to-measure service to scale your business.

With a single log-in, you’ll have access to an unparalleled combination of agile quantitative and qualitative research solutions. Whether you prefer our self-service, automated solutions; a custom program designed with the help of our research experts; or a light touch of help, when needed, we’re committed to delivering a flexible service model that meets your unique needs.

Quantitative solutions span across Market Understanding, New Product Development, Brand Health, and Advertising and Creative testing, while Toluna Start Qual offers live video and a variety of activities to help you dig deeper into consumer motivations, behaviors, and experiences.

For studies of all shapes and sizes, you’ll be able to survey respondents from our global panel of over 43 million consumers in 70+ markets, and access reporting dashboards with insights and recommendations. Launch your study in just minutes and see results populate in real-time.

• Create your survey: Build a survey using our vast selection of advanced scripting features or use our automated studies and select from our templated, yet customizable study designs.
• Identify your audience: Select from more than 200 demographic profiles to reach your precise audience or use your own list of contacts.
• Launch your survey: Invite respondents using e-mail, social media, embed, or launch to our proprietary panel of global consumers.
• Analyze your results: Segment, filter and export your data with a standard option or utilize advanced data visualization, analysis, and collaboration options within the platform.

With every research capability at your fingertips, vetted respondents at the ready, and access to our research experts around the globe, Toluna Start makes it easier than ever for brands to engage with consumers on a deeper level—anytime, anywhere.

Toluna is the parent company of Harris Interactive Europe, KuRunData, GutCheck, and MetrixLab. Together, we strive to push the field of market research toward a better tomorrow.