The Directions Group
Cincinnati, OH
View WebsiteKey Categories
Agriculture/Agribusiness
Financial/Investment/Banks
Health Care (Healthcare)
Packaged Goods
Restaurants/Food Service
Company Description
The Directions Group is a strategic insights firm helping businesses grow, innovate and differentiate themselves in the marketplace through our integrated intelligence framework – allowing us to find connections that others miss.
Our integrated intelligence framework synthesizes sources, including primary research, client data, empathic insights, predictive analysis and more into a single, strategic view of your customer and market. Advisors curate the information into a decision-ready narrative that helps businesses anticipate challenges, strengthen customer connections and differentiate their brands.
- Human Understanding - We specialize in deep and empathic exploration of human behaviors and motivations.
- Business Insights - We are expert at extracting differentiated, intelligent insights from data that drive real world decisions.
- Strategy and Planning - We anticipate future challenges, predict market influencers and help our clients forge a clear path forward.
Year Established: 1988
Number of Employees: 200+
Research Services and Specializations
- Attitude/Usage Studies
- | Brainstorming/Idea Generation
- | Brand Equity
- | Competitive Intelligence
- | Concept Optimization
- | Concept Testing
- | Conjoint Analysis/Trade-Off Analysis
- | Cultural Insights
- | Data Visualization/Infographics
- | International Research
- | Market/Category Evaluations
- | Marketing Research-Full Service
- | Modeling/Simulation Studies
- | Product Testing Research
- | Qualitative Research
- | Quantitative Research
- | Sensory Research
- | Shopper Insights
- | Statistical Analysis
- | Strategy Research
- | Tracking Research
Industries, Markets and Audiences Served
- Agriculture/Agribusiness
- | Beverage
- | Business-To-Business
- | CPAs/Financial Advisors
- | Computer-Software
- | Consumer Durables
- | Exercise and Fitness
- | Fast-Food Industry
- | Financial/Investment/Banks
- | Foods/Nutrition
- | Generation Z
- | Health Care (Healthcare)
- | Hispanic
- | Household Products/Services
- | Information Technology (IT)
- | Insurance
- | Mass Merchandisers
- | Medical/Surgical Products
- | Packaged Goods
- | Pet Foods/Supplies
- | Pharmaceutical Products
- | Physicians
- | Restaurants/Food Service
- | Travel
Address
401 E. Court St.
Cincinnati, OH 45202
United States
Cincinnati, OH 45202
United States
- Customer Contact(s):
-
Beth Finn, President & CEO
Tim Laake, EVP, Client Development and Product Innovation
- 513-651-2990
- 513-651-2998 (fax)
- Affiliations & Certifications
- Insights Association (United States)