The Directions Group
Cincinnati, OH
View WebsiteKey Categories
Company Description
The Directions Group is a strategic insights firm helping businesses grow, innovate, and differentiate themselves in the marketplace through integrated intelligence. We are curious by nature to understand human nature, driven to tackle business challenges head-on, and ready to uncover opportunities you might not even know exist.
Our team of expert advisors design custom solutions that drive business outcomes that make a difference, with expertise across a range of industries, including restaurant, agriculture, health and wellness, technology, financial services, and consumer packaged goods.
We understand people. We understand business. And we understand the intricate connection between the two. Ultimately, our goal is to shorten the distance between what people and the world need and what your business can deliver.
- Increase Brand Loyalty
- Differentiate Products and Brands
- Create Growth and Innovation
- Adapt to Changing Market Dynamics
- Optimize Customer Experience
Year Established: 1988
Number of Employees: 200+
Research Services and Specializations
- Attitude/Usage Studies
- | Brainstorming/Idea Generation
- | Brand Equity
- | Competitive Intelligence
- | Concept Optimization
- | Concept Testing
- | Conjoint Analysis/Trade-Off Analysis
- | Cultural Insights
- | Data Visualization/Infographics
- | International Research
- | Market/Category Evaluations
- | Marketing Research-Full Service
- | Modeling/Simulation Studies
- | Product Testing Research
- | Qualitative Research
- | Quantitative Research
- | Sensory Research
- | Shopper Insights
- | Statistical Analysis
- | Strategy Research
- | Tracking Research
Industries, Markets and Audiences Served
- Agriculture/Agribusiness
- | Beverage
- | Business-To-Business
- | CPAs/Financial Advisors
- | Computer-Software
- | Consumer Durables
- | Exercise and Fitness
- | Fast-Food Industry
- | Financial/Investment/Banks
- | Foods/Nutrition
- | Generation Z
- | Health Care (Healthcare)
- | Hispanic
- | Household Products/Services
- | Information Technology (IT)
- | Insurance
- | Mass Merchandisers
- | Medical/Surgical Products
- | Packaged Goods
- | Pet Foods/Supplies
- | Pharmaceutical Products
- | Physicians
- | Restaurants/Food Service
- | Travel
Cincinnati, OH 45202
United States
- Customer Contact(s):
-
Tim Laake, EVP, Client Development & Product Innovation
Jim Lane, President & CEO
- 513-651-2990
- 513-651-2998 (fax)
- Affiliations & Certifications
- Insights Association (United States)