Company Description

Symmetric, a Decision Analyst company, provides sampling services to companies that place a very high value on representative samples, scientific sampling methods and advanced fraud-detection systems.

Quality

Quality is always top of mind. After a member joins one of our panels and completes the double-opt-in verification process, we take it a step further and verify they are providing thoughtful and truthful responses before they are confirmed as panel members. This triple-opt-in process helps ensure panelists’ engagement and quality. Our average panel member tenure is 3+ years, compared to an industry average of less than six months.

Symmetric applies advanced technology and sophisticated systems to create and manage some of the best online panels in the world.

American Consumer Opinion® 

American Consumer Opinion® is a worldwide online panel that reaches millions of consumers in the United States, Canada, Latin America, Europe and Asia. Consumers can sign up to become members in one of 11 languages. Samples are available in over 200 countries and territories. These panels are recruited in English, Spanish, Dutch, Portuguese, Italian, French, German, Russian, Traditional Chinese, Simplified Chinese and Japanese. Complete demographic profiles are maintained for each household.

Contractor Advisory Board®

The Contractor Advisory Board® is a group of building and construction contractors from across the United States, Canada and other countries. It spans the residential, light commercial, heavy commercial and industrial sectors of the building industry and includes new construction as well as remodeling and retrofit.  The Contractor Advisory Board® was established in 1999 and is English-only.

Executive Advisory Board®

The Executive Advisory Board® is a worldwide group of managers, directors and executives, ranging from those smaller companies to those in the largest corporations. The Executive Advisory Board® was established in 2000 and is available in English, French and German.

Medical Advisory Board®

The Medical Advisory Board® is a worldwide group of nurses, optometrists, pharmacists, dietitians, pathologists, laboratory technicians, radiologists, veterinarians and other health care professionals. The Medical Advisory Board® was established in 2003 and is English-only.

Physicians Advisory Council®

The Physicians Advisory Council® is a worldwide group of physicians and surgeons who help influence the future of medicine and health care by participating in online opinion surveys and discussions. The Physicians Advisory Council® contains both general practitioners and specialists in over 180 different specialty and board-certified categories. The Physicians Advisory Council® was established in 1999 and is available in English, French and German.

Technology Advisory Board®

The Technology Advisory Board® is a worldwide group of technology professionals – engineers, scientists, computer scientists, information systems professionals, software developers, web developers and executives in technology industries. The Technology Advisory Board® was established in 1999 and is available in English, French, German, Italian, Spanish and Japanese.

Home use tests and mail surveys

Symmetric has a dedicated mail-out department that is ready to assist with your home use test and mail survey projects. We have been conducting in-home use test studies for more than 30 years. Our well-trained team is dedicated, meticulous, and ready to help you with your product testing!

The product processing and shipping area totals approximately 1,500 square feet and space in adjoining buildings is available for product storage as well.

All space is maintained at a constant temperature of 72-74 degrees year-round.

There is a loading dock in the mail processing area for receiving and shipping test products.

All employees who touch or handle test products, or who work in the same room, are required to always wear surgical gloves. The product-processing and mail-processing facilities are cleaned daily.

CATI services

B2B audiences are getting harder to find online, and when you do find them, the data quality concerns creep up more often than not. CATI is a great alternative to finding and validating these audiences. Symmetric has the capability to program and conduct CATI surveys or connect to your pre-existing online survey to have the data in one location.

The human element

Each survey we program contains open-ended questions that ask all respondents to go into detail about the survey they just completed. Those who do not answer properly are removed from the survey completes. Validating with technology is only one of the steps we do; validating that a respondent has read your survey and understood it is an added step Symmetric offers that no one else does.

ISO/IEC 27001:2022 Certification

CIRQ, an ISO audit and certification body that is a subsidiary of the Insights Association, has awarded certification to Decision Analyst for compliance with ISO/IEC 27001:2022 information security standard. This includes the management of Decision Analyst-owned subsidiaries Symmetric and Nuance, surveys, websites, internal infrastructure (data, facilities, computers, servers), external web applications, and the processes necessary to deliver marketing research services to its clients.