Company Description

Research & Marketing Strategies, Inc. (RMS) is a premier full-service market research firm based in Central New York. Established in 2002, RMS specializes in providing tailored market research solutions designed to address the unique needs of each client. With a commitment to supporting organizations in navigating and thriving within a competitive landscape, RMS delivers a comprehensive range of customized research services.

Expertise and Services:

RMS excels in both quantitative and qualitative research methodologies. The firm offers independent and versatile solutions, including:

• Telephone, Online, and Mail Surveys
• In-Depth Interviews
• Intercept Interviews
• Mystery Shopping
• Participant Recruitment
• Focus Group Hosting

These services are efficiently managed through the RMS Analytics team and QualiSight, RMS's state-of-the-art onsite call center and focus group facility.

Mission:

RMS is dedicated to empowering clients with actionable insights and strategic guidance, ensuring they make informed decisions and achieve sustainable growth in a dynamic market environment.

Health Care:

Since 2010, RMS Healthcare, a division of Research and Marketing Strategies, Inc. (RMS), has been at the cutting edge of transforming healthcare organizations by driving innovative operational changes that enhance patient-centered quality driven healthcare. Our team of seasoned professionals brings extensive expertise in healthcare operations and consulting, building on our established partnership with Centers for Medicare and Medicaid Services (CMS) since 2006. As a recognized CAHPS survey vendor, we offer surveying and advanced consulting services across diverse healthcare settings, including hospitals, home health agencies, hospice facilities, In-Center hemodialysis centers and ambulatory surgical centers.

RMS has broad and vast experience working with healthcare systems. We partner with hospitals, health systems and local health departments to adhere to state and federal guidelines by assisting health systems with Community Health Needs Assessments (CHNA), Community Health Assessments (CHA), Community Health Improvement Plans (CHIP) in addition to customized consulting services tailored to the unique demands of healthcare organizations. In response to the 2023 Health Equity Impact Assessment (HEIA) mandate in New York State, RMS has adeptly guided organizations through the development of impactful strategies. We also have a distinguished record of leading primary care practices to National Committee for Quality Assurance (NCQA) Patient-Centered Medical Home (PCMH) Recognition and ensuring compliance with various regulatory and accreditation standards, including Federally Qualified Health Center (FQHC) accreditation. RMS Healthcare is committed to advancing healthcare excellence with innovative, industry-leading solutions tailored to the evolving needs of our clients.

Team and Standards:

At Research & Marketing Strategies, Inc. (RMS), our senior research analysts are all highly qualified, holding graduate degrees in their respective fields. Complementing this expertise is a dedicated team of up to twenty-five part-time telephone interviewers, all of whom bring significant customer service experience to their roles at our onsite call center, QualiSight. Each interviewer undergoes rigorous training tailored to the specifics of every consulting project before engaging in any telesurveying fieldwork.

RMS is committed to upholding the highest moral and ethical standards in all its operations. Our Code of Conduct serves as the cornerstone for our policies, procedures, and guidelines, ensuring that we maintain integrity and professionalism in every aspect of our work. We are deeply committed to valuing and respecting the dignity of all individuals we serve, fostering an environment of respect and excellence.

Experience – Over 20 Years of Research Excellence:

With over two decades of innovation in market research, RMS has amassed extensive experience across a diverse range of industries. Our research services encompass focus groups, in-depth interview (IDI) recruitment, intercept surveys, client experience evaluations, employee satisfaction assessments, loyalty measurement, brand equity analysis, community awareness studies, and comprehensive customer satisfaction research.

RMS employs a broad spectrum of research methodologies to deliver insightful market analysis. Our proprietary RMS ViewPoint Research Panel consists of engaged consumers whose feedback influences decisions at local, regional, and global levels, providing valuable perspectives to organizations across various sectors.

Our diverse client base spans financial services, education, healthcare, retail, government, media, manufacturing, energy, non-profit organizations, and service industries. RMS is renowned for its collaborative team approach and commitment to delivering thorough and actionable reporting.

Industries We Work With:

• Banking
• Education
• Energy
• Financial Services
• Food & Beverage
• Government
• Health care
• Manufacturing
• Non-Profit
• Real Estate
• Retail
• Telecommunications
• Utilities