Company Description

Our Milwaukee facility is Wisconsin's premier market research center with specialized product testing facilities and spacious focus group rooms. This space features seven product evaluation rooms, a fully-equipped, commercial test kitchen, highly-flexible, multipurpose room and luxurious focus group suite. Just minutes from Milwaukee's Mitchell Field Airport, this facility was designed to satisfy all consumer product testing methodologies!

We recruit, field and host every type of qualitative and quantitative research. Our team understands the importance of confidentiality, communication, attentiveness and flexibility throughout the research process.

Experienced, personalized service. From facility and project managers to the client service staff, our engaged, dependable team has a broad market research knowledge base. Our personal goal is to partner with each of our clients. We pride ourselves on delivering creative, proactive solutions to the most exacting specifications of your project.

Superior recruiting. Flawless execution. Our reputation for recruiting is unsurpassed in the industry. We maintain the highest quality standards throughout the process and will deliver the perfect respondents for your research project. With an average tenure of 15+ years, our facility teams have a deep bench of experience. Our test execution resumé includes more than 60,000 projects in the past 25+ years.

Top-rated facilities. We offer well-appointed client spaces and research accommodations. Our comfortable focus group rooms, flexible multipurpose rooms, fully-equipped test kitchens and state-of-the-art product testing booths address all of your research needs. For teammates who cannot attend in person, we offer no-cost, secure video streaming. All of our facilities have competitive technology, including web-enabled video cameras, wireless CAPI units, video conferencing, digital audio and video recording and wireless internet access.

Industry excellence. We partner with leaders across virtually every industry to host their market research projects. Our particular areas of excellence include: alcohol beverage, automotive, beauty, beverage, cbd products, food, household and yard, personal care, pet care, tobacco and vape.

Product evaluation rooms

Each of our seven product evaluation rooms have hi-tech water temperature controls, three HVAC settings (by individual room or group), electrical outlets, sink, mirror, counter, toilet and full size washer and dryer. Each surface is washable; including the ceilings, walls, fixtures and appliances. There are two fluorescent light fixtures per room that are operated individually.

Multipurpose room

Our multi-purpose room is 38’x22’ and seats up to 30 classroom style. This space is totally flexible and designed to meet a variety of needs for our clients.

Full commercial kitchen

Our full commercial kitchen is complete with a walk-in cooler, 45 cu. ft. commercial refrigerator and freezer, ice machine, 16’ commercial vent hood, four commercial gas ovens, 20 equal BTU gas burners, five residential electric ovens, four quick-connect gas connections, 45 lbs. two basket commercial fryer, 12 separate 110 circuits, three phase/400 amp electrical service, (12) 1110 watt microwaves and a short cycle commercial dishwasher. This kitchen is suitable for a variety of testing methods and products.

Focus group suite

The focus group room seats up to 12 or offers a tiered client viewing room for 15. There is a private lounge with CCTV, wireless internet and ethernet connections, DVD and audio recording capabilities and videoconferencing and video streaming capabilities. There is also a separate client entrance for convenience.