Company Description

Qualitative, quantitative and consulting experts for the health care industry.

Qessential Medical Market Research uses a sophisticated approach to finding the exact insights our clients need to drive their medical technology, pharmaceutical and life science businesses. We call this methodology Market Wisdom.

Medical Market Wisdom

Market Wisdom allows us to pinpoint and recruit the best health care thought leaders who have the knowledge you need. It also helps us analyze this complex information quickly and focus on the most actionable information. This allows our clients to make smarter business decisions.

Adaptive recruitment

The Qessential Adaptive Recruitment team finds the right market research respondents for your study using our flexible recruiting process and one of the most comprehensive health care provider expert networks in existence. Clients select our network of experts over other sample sources because of our high-quality, fully customized approach. This allows us to work hand-in-hand with clients to find the exact health care providers, administrators and allied health professionals across dozens of specialties and sub-specialties needed for every phase of research.

Observant research

Our full-service Qessential Observant Research team takes on important research projects and produces top-notch results that make business decisions easier. With the team’s focused approach, we’re ready to find the essential answers you need most. The team regularly performs:

• Value proposition and concept testing,
• Messaging effectiveness studies,
• Price point and price sensitivity testing,
• Brand equity assessment and promoter studies,
• Market sizing and
• Voice of customer (VOC) studies.

Diverse medical experience

Our clients are leading companies in the medical device and MedTech, pharmaceutical and life science, financial analysis and venture capital and consulting and medical marketing industries. We specialize in a variety of clinical sectors and specialist groups including:

• Cardiology and interventional cardiology,
• Critical care,
• Cardiovascular and thoracic surgery,
• Gastroenterology,
• Genetics and rare disorders,
• Hematology and oncology,
• Infectious disease,
• Neurology and neurosurgery,
• Orthopedics,
• Pain management,
• Primary care,
• Pulmonology,
• Radiology and IR,
• Urology and
• Women’s health.

When should you contact Qessential about your potential project? When you need a crucial health care marketing insight, and you can’t afford to get it wrong. E-mail answers@qessential.com to find answers to your essential questions.