Company Description

Observation Baltimore’s recruiting team is the core strength of our market research services and one of the main reasons we are the premier market research firm in Maryland. Our rigid recruiting practices begin with comprehensive, didactic market research fundamentals training, followed by interviewer shadowing and external industry practicum. Once the foundation is provided, novice recruiters/interviewers are observed to ensure their skill set meets Observation Baltimore’s standard recruitment protocols.

As members of AMA, Insights Association, PBIRG and QRCA, we abide by the organizations’ codes of ethics. Further, we utilize our professional associations’ training collateral, meetings and publications to keep abreast of best practices in market research. We hold our staff accountable to the industry’s ethical compliance and privacy standards.

Observation Baltimore is a member of the Ironwood Insights Group family. Led by CEO Brad Larson and VP of Qualitative Research Barbara Gassaway. The merging of our organizations allow Observation Baltimore to provide full-service research design, moderation, recruitment and analysis for qualitative and quantitative research nationwide.

Observation Baltimore’s recruiting and interviewing team is managed by Katie Wilson and Pete Denman. Together, they review project requirements, oversee all recruiting projects and keep staff accountable to segmentation and quota specifications.

Observation Baltimore’s staff strives not only to recruit qualified and vetted respondents, we pride ourselves on integrity and a level of protection for both clients and respondents. Our goal is to provide a recruit that is accurate, thorough and complete while maintaining an unmatched level of professionalism, best practices and compliance to the highest standards in the market research industry. It reflects our commitment to be the best company for market research in Maryland and beyond.