Company Description

NAXION (formerly National Analysts Worldwide) is a unique research-driven consultancy that integrates sophisticated methodologies with specialized industry expertise to guide important business decisions. The firm is distinguished by balanced expertise in methods and marketing, over a century of inventive thinking focused on real-world application and the advantages of global reach with a cordial boutique style of client service.

Exceptional commitment to client partnership enables us to support companies programmatically and cost-effectively, building on successful research outcomes and sustained collaborations to guide strategy and implementation. Core competencies include opportunity assessment, forecasting, pricing, innovation and transformation, market mapping and segmentation, positioning and communications, brand strategy and customer loyalty/experience. 

The firm is known for highly customized predictive models shaped to the distinctive characteristics of specific industry and product categories, often engineered to accommodate markets in transition. Industries of particular expertise include health care (pharmaceuticals, biotech and medical devices), financial services, information technology, energy, B2B, lifestyles and design, building and industrial systems and retail.