Company Description

Get to know us

For 25 years, MarketView Research’s award-winning product and taste testing insight has fueled the growth of today’s top products and brands.

As a vibrant, independent and woman-owned firm, we love seeing clients bring smart, innovative products to market. We combine advanced quantitative techniques with qualitative research to produce deep insights designed to uncover the key attributes that create the greatest appeal, drive loyalty, and ultimately product success.  From survey development, to testing logistics and in-depth analysis, we are laser focused on providing brands with meaningful consumer feedback to build loyalty and excel in today’s marketplace.

Our expertise and products

Companies of all sizes turn to MarketView for insight to fuel the success of their products. Our experienced team hits the ground running to help navigate the complexities of the product testing and taste testing environments- helping you gain a firm understanding of your target audience’s priorities and preferences. From development to commercialization, we deliver trustworthy insights across your product lifecycle that create differentiation and drive innovation. Our core expertise and products include:

• Quantitative and qualitative research services

Our powerful hybrid of methodologies gives clients more comprehensive and holistic product insights designed to accelerate growth in today’s marketplace. Combined with senior-level account management, end-to-end project management and industry expertise, our team is known for delivering top-notch customer service and smart research to drive decisions for today’s most notable brands.

• Product testing and taste testing

Named a 2023 Top Taste Testing Firm and 2022 Top IHUT firm by Quirk’s, product testing and taste testing is at our core. Whether it’s prior to product launch or during other stages of the product development cycle, our product testing and taste testing process provides valuable insight on product efficacy, packaging, scent, flavor, product change detection and product experience. We've conducted thousands of product tests (both IHUT and CLT) in the US and internationally across a wide range of categories and industries over the last 20 years. Simply deliver your product to our in-house facility and we'll handle the rest.

• MyOpinionNow Community

Tap into the power of our validated, 300K member proprietary community, MyOpinionNow. Our members are ready, willing and able to provide real-time feedback on your products and services to give you the insight you need to move forward with confidence.

• Virtual Shelf testing

See your products in the store. We’ll create custom shelves to mirror the in-store customer experience so you can test products with your target audience and gauge impressions and performance.

• SpotOn

SpotOn is our proprietary interactive survey platform that can be placed at any point along the consumer’s path of interaction with your brand – prior to, during or after – it all depends upon your research needs. Whether you want to be at restaurants, stadiums, malls, kiosks or experiential events, SpotOn creates a fun, interactive environment designed to deliver fast, real-time insights.

Why partner with us

For 25 years, MarketView Research has been the go-to firm for product and taste testing research. We understand that research needs to evolve as consumers do. And as a boutique-sized firm with a rich history in research, we have the tools and agility to continually flex our capabilities with our clients’ needs. Today, we continually look to combine our traditional research expertise with new technologies and developments – all designed to achieve deeper consumer insights that fuel the development of unique and innovative products that consumers will love.

MarketView Research is located in Edgewater, N.J.

To learn more, visit our website: www.mvrg.com or contact us at sales@mvrg.com