Marketing Systems Group
Philadelphia/Southern NJ, PA
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Company Description
At MSG, we understand that reliable and accurate data is essential for successful market research. That's why we go beyond traditional sampling methods to provide our customers with the best tools and services available. Our commitment to excellence is demonstrated through our comprehensive list enhancement products. These products allow you to enhance your existing sample lists, ensuring that you have access to a diverse and representative pool of respondents.
In addition to list enhancement, we offer innovative automated feedback and panel management software. These tools streamline the recruitment, engagement, and retention of panel members, making your research process more efficient and cost-effective.
Furthermore, we provide a full suite of geographic information services to enhance the geographic targeting of your research. This ensures that your sampling strategy aligns with your specific research objectives, enabling you to obtain valuable insights from the right locations.
Our GENESYS product line is renowned in the industry for its industry-leading samples, offering the highest level of representation and accuracy. These samples are designed to improve data quality, allowing you to make informed decisions based on reliable information.
With our Research Assist Services, we can help you in all aspects of your research project from printing and fulfillment to data processing, reporting and analytics. Whether you need one-stop shop support or help with any aspect of your survey and test administration, we have a solution for you.
We Can Help You Identify:
- Industry leading sampling frames
- Consumer, data graph
- Digital audience
We Can Help You Connect:
- Research operations platform
- Research Mailings
- Hybrid methodology
We Can Help You Engage:
- Population surveys
- Proprietary Panels
- Product Research Studies
- Fulfillment Services
At MSG, we believe in delivering results. Our track record speaks for itself, as we have established a rich legacy of successful partnerships with world-leading organizations. With over 30 years of expertise, we have helped these organizations enhance the efficiency and effectiveness of their research processes, ultimately leading to more impactful insights and better decision-making.
Our ideal mix of know-how, experience, service, and innovation make your research more accessible and responsive. We understand the importance of adapting to the evolving landscape of market research, and we continuously strive to provide cutting-edge solutions that meet your needs.
Partner with MSG and experience the difference of working with a trusted and experienced provider. Together, we can elevate your market research efforts to new heights, enabling you to gain a competitive edge in your industry.
Year Established: 1987
Number of Employees: 50+
Research Services and Specializations
- Census Data
- | Data Analysis
- | Database Development/M.I.S.
- | Demographic Analysis
- | Demographic Database
- | Demographic Profiles
- | Forecasting/Trends Research
- | Interactive Voice Response (IVR)
- | Mapping
- | Market Statistics
- | Multivariate Analysis
- | Online Communities - MROC
- | Panels-Diary
- | Panels-Mail
- | Panels-Online
- | Panels-Proprietary
- | Respondent Database/Recruiting System
- | Sampling
- | Site Selection Analysis
- | Software-CATI (Telephone Interviewing)
- | Software-Online Surveys
- | Software-Sampling
- | Statistical Analysis
- | Statistical Research Consultation
- | Telephone Number Look-Ups
Horsham, PA 19044
United States
- Customer Contact(s):
-
Jeff Palish, Executive Vice President, Strategic Growth
- 800-336-7674
- 215-653-7100
- Affiliations & Certifications
- AMA (United States) | Advertising Research Foundation (ARF) | American Association for Public Opinion Research (AAPOR) | American Statistical Association (ASA) | Centers for Disease Control and Prevention - The Behavioral Risk Factor Surveillance System (CDC - BRFSS) | ESOMAR (International) | ISO Certified | Insights Association (United States) | Institute of Food Technologists (IFT) | Society for Scholarly Publishing (SSP)