Company Description

The engine behind great research

Kudos Research is a leading specialist data-collection agency, and has been providing premium quality U.K. and international telephone data-collection since 1986.

Methodologies include CATI, online, mixed-mode, qual/semi-structured and quant, B2B and consumer interviewing and recruitment – all conducted using experienced native language speakers.

Specializing in B2B research Kudos Research regularly achieves excellent response rates with hard to reach respondents, including: 

• Senior business decision-makers in companies of all sizes – SOHO, SME and large corporates.
• C-Suites in large global Multinationals, including CEOs, CFOs, COOs, CMOs, CIOs and CTOs.
• IT, finance, operations and tax directors and other functional decision-makers
• Leading opinion formers, incl. MPs and MEPs, civil servants and other policy elites.
• Media, academics, NGOs
• GPs, health care specialists, nurses, pharmacists, biotech and life sciences audiences
• Nat rep and niche consumer audiences including low internet use

Kudos Research has over 700 interviewers and conducts many thousands of interviews each year on a variety of research topics.

Ninety-five percent of our work is multicountry so we have well-established teams of experienced native language interviewers.

Our skilled professional interviewers act as excellent ambassadors for you and your client, expertly engaging with your target audience.

We offer:

• 120 seat telephone unit in our client-friendly offices in London, additional CATI capability in our Berlin office and a pool of 140 remote workers
• Dedicated fieldwork management to ensure co-ordination of processes, deliverables and progress reporting
• Access to a wealth of sector knowledge, data-collection expertise, past project case studies and methodological advice
• Questionnaire optimization and quant advisory service, providing robust semantics and logic checking
• Centrally conducted and managed fieldwork to facilitate organization, communication and harmonization of processes across markets
• In-house scripting and tabulation services
• In-house sampling and desk research services
• In-house coding team
• Digital recording of all calls

Our fieldwork is quality assured under both the Interviewer Quality Control Scheme (IQCS) and International Data Collection standard ISO20252. We also hold accreditation under the International Data Security ISO, ISO27001 and are fully compliant with industry and government codes, including ESOMAR, the UK’s Market Research Society (MRS), GDPR and the 2018 Data Protection Act.

Our bespoke data-collection services are tailored to our client’s individual research requirements, matching the skills and experience of the project management and interviewing teams with the requirements of the project.

We take the time to understand the client’s business and research goals, and work in a collaborative way to provide insight, expertise and advice to add value throughout the data collection process.

Our approach to quality assurance aims to develop and deliver actionable data of the highest quality. We earn our clients' trust and satisfaction by:

• Ensuring we understand fully the requirements of the research and of the idiosyncrasies of handling the specific target audience.
• Establishing close, harmonious and transparent working relationships with key project stakeholders.
• Utilizing executive interviewers who are engaged, qualified and appropriately experienced to undertake the research.
• Performing secondary checking of all verbatim responses collected to ensure these fully answer the research objectives and are complete and unambiguous.
• Implementing validation, error checking and sense checks on deliverables to ensure robust survey data.
• Providing hands-on project management, pro-active in advising on fieldwork solutions to ensure research objectives are met.

We are a skilled team of people who are resourceful, responsive and reliable and have a can-do attitude.

We are a skilled team of people who are resourceful, responsive and reliable and have a can-do attitude. 

We offer superior quality, exceptional client servicing, great value for money – and take great pride in delivering robust, actionable, verbatim-rich data.

Kudos Research and HoK Research GmbH are both House of Kudos Companies.