Company Description

Krämer Marktforschung GmbH is your independent, global partner for high-quality qualitative and quantitative fieldwork. Since 1986, Krämer has been supporting national and international clients across a wide range of industries in successfully delivering market research projects that demand accuracy, reliability and a deep understanding of both consumers and business decision-makers.

With decades of experience, our skilled and committed management and data processing teams ensure the seamless coordination, recruitment, and on-time delivery of even the most complex research projects. Our work spans from single-country studies to large-scale multi-country projects, offering everything from in-depth interviews and focus groups to quantitative surveys and central location tests.

Thanks to our close collaboration with Cido Research, our global partner and part of the Krämer Group, we maintain an extensive international network of fully equipped facilities in Europe, Asia and North America. This partnership enables us to offer global reach with local expertise—a key differentiator when it comes to cultural sensitivity, field management and high-quality data collection worldwide.

In Germany, Krämer operates five in-house test studios located in key cities including Münster and Frankfurt. These studios provide state-of-the-art environments for both qualitative and quantitative studies. All locations are equipped with high-definition audio and video systems, separate client lounges, interpreter booths and flexible room setups suitable for focus groups, IDIs, usability testing, eye tracking, product placements and sensory studies. We place great emphasis on creating a professional, comfortable and efficient research atmosphere for both participants and observers.

Our recruitment capabilities span B2C and B2B audiences, health care professionals, patients and niche target groups. We handle screener development, scheduling, respondent confirmation and compliance in-house. We are proud of our highly qualified team of recruiters and moderators who conduct fieldwork in German and other major languages, either on-site or remotely.

Krämer is also certified and actively engaged in professional associations including ADM, BVM, ESOMAR, BHBIA and ASOCS, and we adhere to ISO standards for market and social research.

Whether you're looking for a reliable partner for local German studies or a coordinator for multi-country international projects, Krämer Marktforschung GmbH ensures quality, transparency, and trust at every step.

Krämer and Cido – your most trusted partners in market research data collection worldwide.