Company Description

Kantar Profiles is home to the world’s most reliable respondent network for consumer insights. We own and operate six proprietary premium panels and provide access to 170+ million consumers across more than 100 markets - enabling meaningful conversations with the people who matter most to your brand, with speed and at scale.

With decades of experience, we have developed a range of flexible research services powered by our panels. Profiles' services are designed to give clients marketing research operations support when, where, and how they need it most – from insights gathering and connecting data sources to campaign activation and reporting.

Our clients make critical brand and product decisions with confidence due to our unparalleled innovations and investment into AI-driven anti-fraud and panel management technology.

Kantar Profiles is your strategic partner for essential data collection – delivering the quality you expect with the flexibility you need.

How we provide brands the research support, when, where, and how they need it: 

Seamless Access to Global Respondents

Talk to the people who matter most to your brand at speed and scale. Our Respondent Hub spans 170M+ people across 100 markets.

Flexible Research Services

Run your research with your rules. Take the services you need and leave what you don't - they range from survey design support through data visualisation.

Quick Turn Data Collection

Get trusted answers to your questions fast. Use the survey solution that best fits your team needs with the continued support of our experts.

More ROI with Enhanced Data

Match and append other data sources to your survey-based research for a holistic view of your target audiences and media activation.

Reliable and Consistent Data

Trust your data-driven decisions. By striking the right balance of human expertise and advanced data science, we deliver data that you can rely on, repeatably.