Company Description

 Horizon Group asks the right questions, in the right way.

We provide clients with actionable research insights into what consumers think, need and want; turning data into meaningful results that can be easily communicated and acted upon effectively to make important strategic business decisions. Horizon Group, formerly SPPG, has been providing full-service, custom-designed marketing research services ranging from questionnaire design and implementation to focus group recruitment and facility rental since 1981.

Qualitative research

Whether you’re assessing attitudes and perceptions in the rural heartland, urban America or throughout the world, Horizon Group knows the art of developing and asking the right questions. Our experienced moderators conduct focus groups at our research facility in West Des Moines, in rural communities and metropolitan centers across the country.

Quantitative research

Horizon Group collects and analyzes research data; providing user-friendly insights and recommendations. Whether our client’s goal is to measure customer satisfaction or brand awareness, market analysis or political polling, they can be confident in the results we provide.

Our approach to data collection and analysis is cost-effective and comprehensive. We pride ourselves on continually exceeding our clients’ goals and expectations.

Client commitment

Horizon Group is committed to providing quality research services and adheres to the highest ethical standards. Horizon Group is an active member of the Insights Association and the American Marketing Association (AMA).

Women owned, women led

It’s hard to find a more interesting mix of women than the Horizon Group staff. With wide-ranging backgrounds and experiences, we team up in our common quest to create and manage change in interests and areas important to our clients