Company Description

Grayscale specializes in providing research services for international brands and agencies in Greater China, helping our clients unlock this complex market with huge potential.

We differentiate ourselves with cultural intelligence by providing the context much-needed for interpreting research findings, and identifying the nuances which could go unnoticed or lost in translation.

Our team of dynamic researchers are multi-cultural and bilingual, fully competent in answering to our clients’ requests and provide timely support throughout the project duration.

Our Services 

1. Market Research Full Service: We offer a comprehensive suite of methodologies designed to delve deep into the intricacies of consumer behavior and market dynamics. From traditional methods to innovative approaches, we leverage a range of techniques to uncover the rich narratives, behaviors, and nuances that influence consumer decision-making and shape market trends.
2. Brand Communication Strategies & Experience Design: Elevate your brand's presence and relevance in the market with our research-informed communication strategies infused with experience design principles. Whether you're launching a new product or revitalizing an existing brand, our team of experts crafts compelling narratives, engaging campaigns, and immersive experiences to resonate with your audience and leave a lasting impression.
3. Language Services for Seamless Research Experience: In international research, the quality of translation can significantly impact the outcome. It's essential to not only capture the essence of the original language but also provide cultural context for foreign researchers. Our team of translators and interpreters excels at bridging this gap by adding a contextual layer that enhances your research experience. Be it stimuli, transcripts, video subtitling, quantitative surveys, report and marketing materials, each translation is meticulously crafted to ensure clarity, accuracy, and cultural relevance, empowering you to reach diverse audiences and extract meaningful insights from your research endeavor.
4. Videography: Bringing Research Learnings to Life  Harness the power of visual storytelling to convey research insights effectively. Our videography services specialize in bringing your research findings to life, ensuring a strong and lasting impact on your audience. From client presentations to marketing campaigns, our expert videographers collaborate closely with our research team to craft videos that captivate and inform, delivering research insights in a format that is accessible, memorable, and actionable.