Company Description

Success in business comes from working smarter, not harder. Goodin Realizations gives you the deep category, consumer and market expertise to make smarter decisions with confidence and deliver the best customer experience. We work as an extension of your business and give you the insights that help you to deliver what your customers want, to keep growing your business. Our “insights for success” are your competitive advantage.

What we do…

We focus on four key areas:

Product research that helps you develop products and services that your customers love;

Consumer research that enables you to build stronger, lasting relationships with your customers; 

Brand strategy research that empowers you to gain the competitive advantage and grow your brand and

Communications research that lets you speak the language your customers speak to drive authentic dialogue.

Market research with your success in mind

We work closely with your company to understand your business and your goals, and tailor research to respond to your specific business needs. We take an integrated approach to research utilizing online and desk research, your industry knowledge, qualitative exploration (focus groups, in-depth interviews, online communities), quantitative validation (online/mobile surveys, face-to-face interviews, CATI/telephone interviews) and in-depth data analysis to deliver an actionable, data-driven strategy.  

We provide you with a strategy to move forward and deliver the best customer experience.

Let’s talk and take that first step towards success! 

Goodin Realizations is a proud Black-owned and LGBTQIA+ owned business.