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Flynn Agency, LLC

Rochester, NY

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Key Categories
Health Care (Healthcare) Insurance Primary Research Journey Mapping CX/UX-Customer/User Experience

Company Description

Flynn helps Peace of Mind Brands perform better. We are an independent, full-service agency that works in highly regulated, high-consideration categories vital to people’s lives—healthcare, insurance, banking, and more. If you sustain, protect, or improve lives, we’re your agency. And with an audience-first approach driven by data, collaboration, and accountability, we bring our clients peace of mind, too.

Flynn has helped companies of all sizes—from challengers to market leaders, including eight Fortune 500 companies (Pfizer, DICK’S Sporting Goods, Quest Diagnostics, Baxter International, Owens & Minor, New York Life, MetLife, MassMutual). Our tight team of 30 marketing specialists, spanning customer experience management and research, media, and creative, guides clients at both the 30,000-foot strategic level and in day-to-day execution. We help clients achieve both short-term impact and longer-term, sustainable growth.

Flynn offers a full range of research and marketing services including:

Quantitative surveys: Understand your customers and prospects at a deeper level through quantitative research. Bring your own list or we can help you recruit through our various partner panels. No audience is too difficult to find.

Qualitative research: Use in-depth interviews and focus groups to better understand your customers' mindsets, opinions, attitudes, and subjective experiences.

Social listening: Better understand the online conversation happening about your company or brand, as well as relevant products and services.

Ethnographic studies: Observe people in their native environments to better understand the root ‘jobs to be done.’ These studies can often deliver unique, powerful insights that help companies create new, innovative experiences to solve for those jobs.

User Experience (UX) research: Assess your digital experiences to identify gaps and customer pain points, helping you improve those experiences both pre- and post-launch.

Secondary/desk research: We’ll curate existing research for you, including publicly available and paywalled research studies. We’ll use multiple credible sources to ensure validity of the insights, and document all sources for quick access in the future.

Journey mapping: Map the full decision-making journey and ecosystem, step-by-step, through the eyes of your customer. This helps us identify the bright spots where things are going well, the friction points that need improvement, and any gaps in touchpoints with your customers.

Year Established:   1967

Number of Employees:   30

Research Services and Specializations

Industries, Markets and Audiences Served

Address
175 Sully’s Trail, Suite 100
Rochester, NY 14534
United States
Customer Contact(s):
Dan Beca, Chief Experience Officer
Phone
  • 585-421-0100
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Affiliations & Certifications
American Advertising Federation (AAF) | Certified Customer Experience Professionals (CCXP) | Customer Experience Professionals Association (CXPA) | Forrester Certification: Advanced Customer Journey Mapping | Forrester Certification: Mastering CX | Google Agency partner | MAGNET Global Network Member