Company Description

Fathom: The Highest Quality Text Analytics for Market Research and Customer Insights

Fathom is an intuitive, human guided and AI-powered text analytics platform built specifically for researchers who need high-quality, rigorous analysis of open-ended survey data and customer feedback at scale.

Trusted by leading agencies and top brands, Fathom reduces open-ended analysis time by over 85% while delivering unmatched nuance, detail and accuracy in thematic coding and sentiment analysis.

Why Choose Fathom for Thematic Coding and Text Analytics?

Fathom brings the rigor of structured data analysis to unstructured text, making it easy to generate, apply and refine thematic codes with precision.

• Human-in-the-Loop AI – Fathom combines advanced AI with expert human oversight, ensuring superior accuracy, nuance and reliability.
• Context-Adaptive Code Frames– Your research goals define the analysis. Stay in control with customizable code frames that align with your study’s unique context.
• Streamline Analysis and Reporting – Surface key themes and generate AI-assisted summaries, reducing manual effort and accelerating time to insight.
• Intuitive and Delightful to Use – Fathom puts ease of use at the center of its design, making high-quality text analysis intuitive, efficient and truly enjoyable.
• Seamless Data Import and Export – Ingest data from any source and export coded data files in CSV or SPSS.
• Global Scale – Fathom supports 136+ languages, with new ones added regularly.

Powerful, Intuitive Analytics for Market Research

Fathom goes beyond thematic coding—it provides strategic analytics that drive meaningful insights:

• Interactive Visualization - Move seamlessly between nested themes and raw responses
• Segment and Compare – Analyze open-ends by demographic or closed-ended variables.
• Statistical Rigor– Automatically surface statistically significant signals within your open-ended data.
• Streamline Insights – Generate insights and summaries based on rigorously coded data, making it faster to synthesize key takeaways with confidence .
• Sentiment Analysis – Measure positive, negative and neutral sentiment at scale with accuracy.

Use Cases

Fathom supports market research and customer insights teams tackling bespoke or tracking data with open-ends, from hyper local to the most global and at any scales:

• Market Research – Accelerate time-to-insight on market studies, concept testing and segmentation studies.
• Customer Insights – Analyze NPS, CSAT and VOC feedback to uncover what truly drives satisfaction and loyalty.
• Bespoke and Tracking Research – Whether you need custom code frames for a one-time study or consistent coding for longitudinal tracking, Fathom delivers.
• Public Opinion and Polling – Process large-scale open-ended responses on complex issues quickly and accurately.
• Message and Content Testing – Measure resonance and refine messaging with detailed thematic coding and sentiment insights.

Enterprise-Grade Security and Compliance

Fathom is built for researchers who handle sensitive data.

SOC 2 Certified – Adhering to the highest security and privacy standards.

Best-in-Class Data Protection – Ensuring compliance with GDPR, CCPA and other global data security regulations.

Ready to transform how you analyze open-ended data?

Fathom empowers research teams to move faster, dig deeper and deliver more impactful insights—all without compromising quality.