Company Description

Explorer Research is the leading shopper research agency advising the world’s largest brands. Explorer are shopper experts. With decades of client-side research experience, no one knows shopper insights better than Explorer. Explorer has the broadest range of immersive testing environments. Explorer are partners in your brand growth strategy. Some of the solutions we provide our clients include shopper insights, path-to-purchase, planogram, packaging optimization, digital touchpoint improvement, signage and retail media testing and UX and CX.. Our online virtual reality is ideal for packaging, planogram, POSM and aisle redesign research. Our online retail platform has eye-tracking and pathway measurement and is a fully interactive environment for testing. For in-person research, we have state-of-the-art shopper labs in both Chicago and Toronto. We are the leading research firm eye-tracking and other techniques to measure behavior. All of our immersive testing is used to help measure, predict and influence shopper behavior.

Learn more about our services:

Shopper insights: Explorer shopper insights enable a deep understanding of the shopper, both in the retail environment and along the greater path-to-purchase.

• Optimizing the customer journey
• Retail design or store of the future
• Planograms
• In-store signage
• In-store promotion
• Merchandising and display solutions

E-commerce and usability testing: Test content on live websites and measure behavioral changes via eye tracking and measure the full conversion funnel. Explorer focuses on understanding in-situation reactions and how to drive ROI with different digital touchpoints.

• New product development tests
• Improve standout and recall of ads
• Menu guidance
• Promotion effectiveness
• Website evaluation

Packaging research: Our online or in-person packaging research approaches identify packaging that is both breakthrough and compelling for both B&M retail and online. We emphasize in-situation testing with 2D or 3D online environments or in-person in our shopper labs

• Baseline audits
• Qualitative
• Quantitative online or in-person validation

Path to purchase: Traditional path to purchase studies focus on the mapping of the customer journey and the importance of different touchpoints. But traditional approaches are missing the action plan going forward. Using our behavioral expertise we create the appropriate interventions to change decisions and improve sales along the path to purchase. Benchmarking versus your competition ensures you will win in the market.

A customized combination of qualitative and quantitative methodologies are used to provide actionable recommendations.

• Online journey mapping
• Passive tracking
• Qualitative and quantitative

Learn more about our tools:

Explorer express – Our EXPRESS services provide agile solutions in a modular approach for packaging and shopper insights.

PackEXPRESS™ 

Quickly validate packaging designs with PackEXPRESS™

PackEXPRESS™ is an online solution to validate e-commerce and physical retail packaging.

Key features include: 

• Results available in days.
• System one drivers of behavior including eye tracking plus attitudinal metrics.
• Modular approach based on your needs – speed or a more customized approach.
• Automated reporting delivering clear recommendations.

ShopperEXPRESS™

Reliable and rapid evaluation of shopper marketing.

Using Explorer virtual environments, ShopperEXPRESS™ is an online tool to quickly optimize shopper marketing strategies both retail and online. Quickly evaluate the impact of POSM, planograms, banner ads and pricing on shopper behavior.

Key features include: 

• Quickly quantify the impact of shopper marketing initiatives.
• Automated reporting measuring shopper behavior with clear recommendations for improvement.
• Modular approach based on your needs – speed or a more customized approach.
• Fully immersive simulations in any channel including interactive e-commerce simulations.