Company Description

Ethos Market Research is your partner in navigating complex markets with precision and insight. As a premier Canadian-based firm, we specialize in delivering actionable market research that empowers organizations to thrive. Our expertise spans Canada, the U.S., Europe, and Oceania, providing a deep understanding of the diverse ethnic communities that shape these markets.

Quantitative Research for Informed Decisions

We offer robust CATI/online interviews, in-person surveys, and exit interviews that provide the hard data you need to make informed decisions. Our mystery shopping services offer a unique perspective on customer experiences, ensuring you understand the nuances of your market.

Uncovering Consumer Motivations with Qualitative Research

We specialize in recruiting, conducting focus groups, and central location testing (CLTs) that dig deep into consumer motivations. Our research uncovers the 'why' behind consumer choices, offering insights that go beyond numbers.

Specialty Services for Deeper Market Insights

Ethos stands out with advanced techniques such as eye tracking and automotive car clinics, which give you a clear view of consumer engagement with your products. Our Hispanic market panel offers targeted insights into this significant demographic, enabling you to tailor your strategies effectively.

Connecting with Diverse Audiences through Ethnic Community Insights

Our unparalleled online ethnic panels deliver precise ethnographic insights, allowing you to connect with diverse audiences in meaningful ways. Whether you’re looking to understand cultural nuances or consumer behaviors, our insights are tailored to help you engage with your target markets.

Bridging Cultures with Expert Translation Services

We provide comprehensive language solutions through our team of expert interpreters and translators, ensuring that your message resonates across cultural and linguistic boundaries.

Innovative Approach with Real-Time Results

At Ethos Market Research, our approach merges cutting-edge technology with scientific rigor, delivering real-time results that drive success. With a passionate and diverse team across Canada and the U.S., we are committed to providing the data and insights that fuel your growth and competitive edge. Let us help you achieve your business objectives with precision and clarity.