Company Description

EcoFocus Research: Actionable Insights for a Sustainable Future

Leading the Way in Sustainability Research 

Since 2010, EcoFocus Research has been at the forefront of consumer sustainability research, helping brands, manufacturers, HR and staffing teams, associations, agencies and NGO’s, to name just a few, to navigate the rapidly evolving landscape of green consumerism. We specialize in syndicated B2C and custom B2C and B2B research that provides deep insights into sustainability trends, consumer attitudes, and behavioral shifts—all at a fraction of the cost of larger research firms like Nielsen or Deloitte. 

Our expertise spans 11 key sustainability areas, including climate beliefs, recycling, packaging, and corporate responsibility, (see entire list below) ensuring that businesses can make data-driven decisions that resonate with environmentally conscious consumers. 

Why Sustainability Research Matters

By 2030, Millennials and Gen Z will control 65% of global purchasing power. These generations demand transparency, responsibility, and purpose-driven brands. Research shows that Gen Z and Millennials reject employers, brands, and investments that conflict with their social and environmental values. 

This shift in consumer behavior means that brands must adapt to remain competitive. EcoFocus Research provides the insights necessary to understand: 

• What resonates with sustainability-conscious consumers 
• Which certifications influence purchasing decisions
• Where consumers get their sustainability information and whom they trust 
• How to attract and retain environmentally conscious talent
• Strategies to protect brand equity and business asset value through sustainability initiatives

We help businesses not only understand these shifts but also develop strategies to thrive in this changing market. 

Key Areas of Research

EcoFocus Research covers a wide range of sustainability-focused topics, including: 

•  Packaging (Plastic, Paper, Glass, etc.) 
• Climate Beliefs and Knowledge
• Green Behaviors (Activism, Shopping Trends) 
• Corporate and Government Responsibility 
• Recycling (Landfills, Composting, Waste Reduction) 
• Health and Wellness Attitudes
• Sustainable Grocery Trends (Food & Beverages) 
• Eco-Friendly Household Cleaners
• Personal Care and Hygiene
• Green Technology (EVs, Solar Panels, etc.) 
• Employment and Talent Retention in Sustainable Companies
• Agriculture and Sourcing (Local, Country of Origin) 
• Wildlife Conservation and Animal Rights 

Our research is comprehensive, data-driven, and designed to help businesses align with modern sustainability standards. 

The EcoFocus Difference

1. Proprietary Customization

Unlike traditional research firms, we offer the ability to integrate custom questions into our syndicated studies. This allows businesses to tailor their research to align with specific sustainability goals and industry requirements. 

2. Advanced Analytics for Deeper Insights

Our research doesn’t just deliver raw data—we provide advanced analytics, allowing clients to cross-tabulate data and uncover actionable insights that are directly relevant to their sustainability strategy. 

3. Seamless Integration with Existing Data 

EcoFocus Research enables companies to combine our sustainability data with their internal analytics for a multidimensional view of consumer behaviors and market trends. 

Data That Drives Meaningful Action

We believe that solid strategies should be backed by robust, data-driven insights. Whether you are in packaged goods, retail, human resources, or finance, understanding sustainability trends is key to long-term success.