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decision point

Madison, WI

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Key Categories
Conjoint Analysis/Trade-Off Analysis Product Development Research Pricing Research Hybrid Research (Qual/Quant) CX/UX-Customer/User Experience

Company Description

decision point: Fueling Business Breakthroughs
At decision point, we help businesses unlock growth by combining deep research expertise with real-world business insight. We partner with both B2C and B2B companies to uncover clear, actionable answers to your most pressing questions.

Our capabilities include:

  • Ethnographies and in-depth interviews
  • Concept testing and optimization
  • Conjoint analysis
  • Brand equity studies
  • Segmentation
  • New product development
  • Marketing consulting
    …and more.

What sets us apart is the unique blend of experience we bring to every project. Our team includes not only expert researchers but also strategic decision-makers — professionals who’ve led brands, launched products and shaped strategies from the inside. Because we’ve been in your shoes, we know what kind of insights drive real business outcomes.

From early-stage exploration to go-to-market strategy, we approach every project with a strategic lens, ensuring findings are not just well-researched but truly impactful. Every project is customized to your business goals, and our insights are designed to be put into action.

Let’s turn insights into action — and fuel your next business breakthrough.

Year Established:   2009

Research Services and Specializations

Address
P.O. Box 8051
Madison, WI 53708
United States
Customer Contact(s):
Nicole Wyrembeck, President
Kelli Betsinger, Research & Branding Consultant
Phone
  • 608-695-3027
  • 608 358-8408
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Affiliations & Certifications
Insights Association (United States)
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decision point

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