Company Description

Understanding the future

For three decades Daniel Research Group has provided custom built forecasts and market size models for clients in the Consumer and Enterprise sector. Our success in designing and developing market models with superior predictive properties derives from two core competencies. The first is our approach to the process of collaborative model building, while the second is our inventory of proprietary solutions that address many of the common, yet complex, challenges in model construction and maintenance.

We support our market modeling engagements with traditional market research services including surveys, in-depth interviews, focus groups and secondary research, as well as partnering with other industry consultants and market research firms.

We also offer three consulting programs that go beyond basic data and model deliverables:

Model Enabled Consulting: Leverages a custom-built forecast and market model by providing tactical or strategic actionable recommendations.

Model Design, Development and Management: For clients that need to build, modify, or improve their own in-house forecast and market modeling capabilities.

Market Opportunity and Requirements Evaluation – M.O.R.E.: Guides clients in the selection of appropriate market research methodologies to address specific research objectives.

While most of our clients' research objectives support tactical decisions such as allocating and focusing marketing resources, more strategic decisions relating to product development and market opportunities can be addressed utilizing our M.O.R.E. methodology. These research objectives take the form of some combination of the following eight fundamental market research questions:

1. What is the market size?
2. How fast is it growing?
3. How is it segmented?
4. Who is the competition (companies)?
5. What is the competition (products and services)?
6. What are the user trends driving the market?
7. What are the product/service trends driving the market?
8. How is the buying process structured?
       a. What are the steps?
       b. Who makes the decisions?
       c. Who else influences?
       d. What are the issues and concerns?
       e. How is information sought and obtained?

Daniel Research Group applies data and information gathering methodologies and analysis tools and techniques that address each of these fundamental questions as they apply to the specific markets for the client’s products and/or services.

 M.O.R.E. is a structured data and information gathering and analysis process that examines:

• The full spectrum of skills, capabilities and resources that can be brought to market.
• What the competition can bring to the market and
• What the market demands.

The objective of this process is to identify opportunities that satisfy three criteria:

• Attainable, utilizing the client's existing or extended (via acquisition, hires or alliances) resources.
• Satisfies market requirements
• Able to prevail against expected competition.

Forecasts and Market Models

For 35 over years Daniel Research Group has worked with clients in the consumer and enterprise sectors helping them gain a better understanding of the issues and trends influencing their decision making process by designing and developing market models and forecasts. Much of this work has been in collaboration with the client’s analysts or with other consultants and market research firms who contribute market expertise, knowledge, and insights. Our approach to each design, development and implementation engagement is guided by three core concepts: context, collaboration, and clarity.

All our custom model building engagements start with an implementation of our slogan, Understanding the Future. In order to gain that understanding, it is first necessary to identifying and defining the causal influences driving or constraining the market, as well as the logical relationship of those causal influences to the model output metrics. Once this task had been completed, decisions as to which forecasting methods are most appropriate may be made.

Daniel Research Group employs a wide range of traditional quantitative forecasting methodologies, as well as proprietary solutions and methods that address both common and advanced market sizing and forecast challenges.

We offer clients three types of client engagements:

Market size and forecast – Working independently, or in collaboration with client or partner analysts, to design and conduct primary and secondary research that supports the design and development of a forecasting application. The output is delivered to the client in report and database form.

Market modeling and forecasting applications – We design, develop, and deliver a custom market sizing and forecasting application that the client will subsequently use. These applications may be for a specific product, service or market, or a generic application suitable to model and forecast a range of products, service or markets.

Education and training – We deliver education and training that provides the client’s staff and management with the knowledge necessary to build their own forecasting applications utilizing both traditional and common forecasting methodologies, as well as the Daniel Research Group proprietary solutions.

In addition to market sizing and forecasting Daniel Research Group has designed and developed return on investment (ROI), total cost of ownership (TCO), and vendor/product market share (tracker) applications for many clients.