Company Description

In today’s challenging marketplace, we at Customer Lifecycle help organizations do more with less.

We are a global research-based consultancy working with B2B and B2C companies to plan and conduct research to accurately identify and measure requirements for customer acquisition, satisfaction and loyalty, share of wallet growth and retention at every stage of the relationship and to deploy and integrate customer requirements for performance into the processes and internal performance metrics of the organization. Each stage in the customer life cycle – acquisition, service, growth, retention – has its own unique challenges and solutions to address specific business issues, and CLC is well versed to address a variety of challenges faced by organizations today. 

With reach to about 3 million individuals in 130+ countries, we conduct strategic qualitative and quantitative research in multiple localized languages on a worldwide basis, specializing in advanced analytic techniques. We help companies avoid costly mistakes by focusing on thorough front-end planning, meticulous research execution and action implementation at the back end.

While we are expert in VOC research and consulting around the customer life cycle, we also have deep quantitative expertise in market/customer segmentation, choice modeling like DCM and conjoint and price elasticity. Our diverse and talented qualitative team works both in-person and remotely to conduct focus groups, in-depth interviews, bulletin boards and online communities. 

We help companies avoid costly mistakes by focusing on thorough front-end planning, meticulous research execution, insightful analysis and reporting and in-depth deployment and action implementation at the back end. We help clients integrate customer requirements for performance into the processes and internal performance metrics of the organization. Outcomes are rigorous and balanced customer-focused performance metrics, improved financial results and a superior total customer experience.