C+R Research
Chicago, IL
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Company Description
C+R Research is a women-owned, full-service marketing insights agency that has been helping brands grow for 65 years. Our commitment to delivering smartly designed research and thoughtful insights sets us apart as a strategic partner for our clients. We pride ourselves on our ability to design innovative custom research programs that answer complex business objectives and drive brand growth. With a vast toolbox of customizable techniques for traditional and online qualitative, quantitative, and community-based research, we have the capability to partner with clients both domestically and globally. Our team of experienced researchers brings a wealth of knowledge across a range of industries, including CPG, Consumer Durables, Restaurants and Food Service, Associations/Non-Profits, Healthcare and Insurance, Financial Services, and Retail. We understand the importance of providing high-quality analytical insights and senior-level attention throughout every project. Our "whatever-it-takes" philosophy ensures that we go above and beyond to deliver results that exceed our clients' expectations. Whether it's understanding the nuances of multicultural cohorts through our CultureBeat division or providing actionable insights for shopper and B2B audiences, we have the expertise to meet any challenge. Choose C+R Research as your partner and gain access to a team of dedicated professionals who are committed to helping your brand succeed. Experience our client-focused approach and let us help you unlock the insights that will propel your business forward.
Year Established: 1959
Number of Employees: 138
Research Services and Specializations
- Advertising Research
- | Advertising Tracking
- | Agile Research
- | Attitude/Usage Studies
- | Brainstorming/Idea Generation
- | Brand Equity
- | Brand Loyalty Studies
- | Brand Positioning Studies
- | Brand/Image Development
- | Brand/Image Tracking
- | Bus.-To-Bus. Research
- | CX/UX-Customer/User Experience
- | Competitor Analysis Evaluation
- | Concept Development
- | Concept Optimization
- | Concept Testing
- | Conjoint Analysis/Trade-Off Analysis
- | Consumer Promotion Research
- | Consumer Research
- | Copy Testing
- | Cultural Insights
- | Customer Loyalty
- | Customer Satisfaction Studies
- | DIY Research
- | Employee Opinion Studies
- | Ethnic Interviewing
- | Ethnic Research Consultation
- | Ethnographic Research
- | Executive Interviewing
- | Exploratory Research
- | Eye Tracking
- | Facial Coding/Facial Scanning
- | Focus Group-Bulletin Board
- | Focus Group-Moderating
- | Focus Group-Online
- | Focus Group-Videoconference
- | Home-Use Tests
- | Hybrid Research (Qual/Quant)
- | In-Store Research
- | International Research
- | Journey Mapping
- | Market Segmentation Studies
- | Marketing Research-Full Service
- | Mobile Surveys
- | Name Development
- | Observation Research
- | On-site Interviewing
- | One-on-One (Depth) Interviews
- | Online Communities - MROC
- | Online Surveys
- | Package Development Research
- | Packaging Testing
- | Panels-Diary
- | Panels-Online
- | Panels-Proprietary
- | Point-of-Purchase Research
- | Pricing Research
- | Product Development Research
- | Product Placement
- | Product Positioning Studies
- | Product Testing Research
- | Qualitative Research
- | Qualitative-Online
- | Quantitative Research
- | Segmentation Studies
- | Shopper Insights
- | Taste Tests
- | Telephone/Mail/Telephone Studies
- | Tracking Research
- | Usability Testing
Industries, Markets and Audiences Served
- Advertising Agencies
- | Affluent/Wealthy
- | African-American
- | Apparel/Accessories/Textiles
- | Asians
- | Associations
- | Automotive
- | Beverage
- | Business-To-Business
- | CPAs/Financial Advisors
- | Candy/Confectionery
- | Cannabis / CBD
- | Cereals
- | Children
- | College Students
- | Communications
- | Consumer Durables
- | Consumer Services
- | Consumers
- | Cosmetics
- | Education
- | Electronics
- | Entertainment
- | Entrepreneurs/Small Business
- | Executives/Management
- | Fast-Food Industry
- | Financial/Investment/Banks
- | Foods/Nutrition
- | Generation Baby Boomers
- | Generation X
- | Generation Y / Millennials
- | Generation Z
- | Grocery/Supermarkets
- | Health & Beauty Aids
- | Health Care (Healthcare)
- | Hispanic
- | Home Improvement/DIY
- | Hospitals
- | Household Products/Services
- | Insurance
- | LGBTQIA+
- | Lawn & Garden
- | Managed Care
- | Manufacturing
- | Mass Merchandisers
- | Meat Industry
- | Media
- | Non-Profit/Fund Raising
- | Office Products
- | Packaged Goods
- | Parents
- | Pet Foods/Supplies
- | Pet Owners
- | Physicians
- | Restaurants/Food Service
- | Retailing
- | Sporting Goods
- | Sports
- | Teens
- | Telecommunications
- | Television
- | Television-Cable/Satellite
- | Theme Parks
- | Tourism
- | Toys
- | Travel
- | Utilities/Energy
Chicago, IL 60601
United States
- Customer Contact(s):
-
Erin Barber, President and Chief Client Officer
- 312-828-9200
- Affiliations & Certifications
- SOC2 Security Certified | Women's Business Enterprise National Council (WBENC)